Responsibilities

• Define and lead EMENA media and connections strategies across paid, owned and earned channels, ensuring campaigns are insight-led and deliver maximum impact.
• Partner with local markets, Retail and AFH teams to optimise media mix, channel activation and campaign execution while balancing global strategy with local needs.
• Develop media investment frameworks, budget guidance and funding models to drive effective and efficient campaign delivery.
• Build and manage relationships with media, digital, influencer and content partners to create commercially effective and brand-safe activations.
• Leverage Costa's owned ecosystem, including stores, CRM and Costa Club, to maximise customer engagement, conversion and campaign performance.
• Lead campaign measurement and effectiveness reviews, translating insights into recommendations that improve ROI and future activations.

Requirements

• Strong understanding of integrated media planning across paid, owned and earned channels, including digital, social and performance marketing.
• Experience leveraging retail media, first-party data, CRM and loyalty programmes to drive customer engagement and commercial outcomes.
• Knowledge of media agency operations and regional media landscapes across Europe and MENA.
• Understanding of AI-enabled media planning, automation and emerging technologies, with the ability to adapt strategies across B2C, B2B and B2B2C channels.

Benefits

• Own a piece of Costa’s success by becoming a share owner in Coca-Cola with our Share Investment Plan (SIP)
• An annual discretionary bonus scheme, based on business results and individual contribution.
• A smart pension that saves you money on tax and national insurance, and matches your contributions up to 10%
• The Costa Financial Support Fund, supporting team members who find themselves in unexpected financial pressure
• 50% discount in all Costa-owned stores, and 25% off in other participating stores
• Private medical cover thanks to our Private Healthcare scheme
• And that’s not all. Explore even more of our perks here: https://bit.ly/costaperks