Responsibilities

• Industry-Leading Strategy: Supported by the Head of Client Strategy, lead the development of industry-leading, bold, and innovative cross-channel digital marketing strategies, deeply understanding client objectives, targets, and performance to drive their success.
• Channel-Agnostic Gap Evaluation: Operate in a 'channel agnostic' way to deliver true Big Picture Thinking. Maintain a deep understanding of industry trends and market insights, proactively identifying their impact on client strategies, and collaborate with Heads of Channel to refine and innovate channel-specific strategies
• Curating the Narrative: Take ownership of digesting and curating the reporting narrative. You will translate the data and methodologies provided by the Innovation & Technical Hub into a compelling, easy-to-understand commercial story that proves our value to the client.
• Proactive Problem Solving: Act as the primary strategic point of contact for resolving client challenges. You must confidently manage client expectations and escalate to the Head of Client Strategy when an account is at risk of churning, a client demands out-of-scope work, or an issue requires a formal commercial review.
• Continuous Development: Continually build your own personal awareness, knowledge, and skills across all marketing channels (both Genie Goals offerings or otherwise) to remain at the cutting edge of the industry.
• The Ultimate Gatekeeper: With guidance from the wider Client Strategy team, act as the strategic shield for the Innovation & Technical Hub. You must confidently set and hold clear boundaries with clients to prevent scope creep, ensuring all technical requests are translated into crystal-clear briefs and formally signed off before execution begins.
• One clear view: Be the clients eyes at Genie Goals - ensure they have full visibility of their roadmap, their deliverables and their performance. Give your clients the confidence that nothing is missed with a clear and concise all encompassing view.
• Empathetic Stakeholder Management: Apply exceptional people skills, deep empathy, and active listening to truly "put yourself in others' shoes" during client interactions. You must actively "sort through the noise" and "read the room" to uncover the client's true business challenges rather than just reacting to their immediate requests.
• Commanding the Room & Meeting Management: Chair key client meetings and Strategic Business Reviews as the independent, Genie Goals representative. You will be accompanied by Innovation & Delivery Leads, Heads of Channel and the Head of Client Strategy when strategically necessary to enhance relationships, while being highly respectful of internal time and protecting the Technical Hub's utilisation rates.
• A ‘Chameleon Consultant’: As the the strategic consultant for our clients, you are able to transfer and adapt your strategic thinking across different verticals and industries