Chinese Speaking Digital Marketing Executive

Birmingham, UK (On-site)

£18K/yr – £25K/yrEntry LevelFull time

Posted 3 months ago

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Job Summary

Own the social media program for cross-market engagement, driving community growth and measurable outcomes through content, data-driven optimization, and platform-specific execution.

  • Grow and engage targeted online communities while translating insights into improved engagement, traffic, and revenue for clients.
  • Plan and publish content across channels with a data-informed approach, including content calendars, benchmarking, and audience targeting.
  • Coordinate light design tasks and paid media considerations to amplify reach and performance.

Job Description

Own and optimize social media strategy across Chinese and global platforms, turning community engagement into tangible growth for clients through strategic content, data-driven tweaks, and cross-channel collaboration.

  • Responsibilities: attract and interact with targeted virtual communities and network users
  • Responsibilities: gradually achieve superior customer engagement, website traffic and revenue for our clients by strategically exploiting all aspects of the social media marketing roadmap
  • Requirements: Able to read and write simplified Chinese at a native speaker level
  • Requirements: Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
  • Requirements: Manage multiple client accounts, all with varying goals and requirements
  • Requirements: Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections
  • Requirements: Create content plans and syndication schedules
  • Requirements: Continuously improve by capturing and analysing the appropriate social data/metrics, insights and best practices, and then acting on the information
  • Requirements: Must be able to carry out light graphic design tasks on Adobe Photoshop/ Illustrator. Experience in managing Social Media Platforms preferred, e.g. WeChat Public Account, etc
  • Requirements: Possess excellent creative writing skills with a keen eye for social media trends, hot topics, and cultural insights, and know how to apply them to content creation
  • Requirements: Prior experience in paid advertising/media buying and data-driven optimisation is a strong plus
  • Nice to have: Experience in managing Social Media Platforms preferred, e.g. WeChat Public Account, etc
  • Nice to have: Prior experience in paid advertising/media buying and data-driven optimisation is a strong plus
  • Benefits: We are looking for a driven Digital Marketing Executive based in our Birmingham office. In this role is you will attract and interact with targeted virtual communities and network users. The goal of this role is to gradually achieve superior customer engagement, website traffic and revenue for our clients by strategically exploiting all aspects of the social media marketing roadmap.
  • Benefits: We are offering: - Competitive salary - Options for career progression - A friendly and supportive work environment
  • Benefits: We are an award-winning full service Chinese digital marketing agency, with offices in the UK, US and China. We work with brands on their Chinese digital marketing activation (social media, strategy, creative, web, paid media, PR), to build better awareness and engagement in a competitive Chinese marketplace to scale and succeed. We have a friendly, warm, supportive and inviting office that is very young and passionate about what we do! We have offices in London, Birmingham, Shanghai and New York. We believe it's important to have fun at work, so we want new team members who enjoy working in a friendly, collaborative environment.
PingPong Digital logo

PingPong Digital

PingPong Digital specializes in emerging market engagement for forward thinking brands, universities, and organizations seeking fresh and long lasting opportunities. We focus on delivering data-driven marketing, social media management, and digital advertising that connect you with global international audiences in high growth emerging markets.Our team has deep expertise in cultural nuances, platform partnerships, and localized content creation. We help you adapt your brand voice for every market while using insights from local channels. We apply our decade of experience in the face paced China market to being fresh perspectives and marketing approaches to your global audiences.Our Services Include:•Market Entry & Strategy – Tailored plans for outreach in high-growth regions•Social Media & Paid Campaigns – Targeted promotions on regional platforms•Content Localization – Messaging that resonates with global users•Education & Student Recruitment – Strategies to attract top-quality international students•Analytics & Insights – Data-based refinements for better performancePingPong Digital operates from four global offices, supported by our team of global specialists who craft impactful campaigns. We value transparency, collaboration, and measurable outcomes. Talk to us about reaching emerging markets with a focused, practical approach that helps you grow.

Founded in 2013
London, England, GBR
40 employees (24 in marketing)

Traffic Signals

Monthly Visitors
2K
Traffic Source Mix
Search
42%
Direct
36.9%
Referral
13.6%
Social
4.2%
Paid
1.9%

Headcount Trend

Current headcount: ~40

Marketing Team

Marketing Team Size
23 (57% of company)