Responsibilities

• Develop and implement marketing plans to promote conference and event spaces across multiple racecourses.
• Identify target markets and create tailored campaigns to drive leads and conversions.
• Ensure all marketing activity is underpinned by clear objectives that support conference and event revenue.
• Manage a budget to deliver targeted activity that demonstrates ROI.
• Invoice management.
• Deliver multi-channel campaigns (email, social media, paid advertising, owned advertising, exhibitions/events and content marketing).
• Manage campaign budgets and report on ROI and performance metrics.
• Own the marketing and communications calendar, ensuring all content, campaigns, events, seasonal opportunities and relevant national days can be seen at a glance and are planned and executed.
• Proactively identify key focus periods and implement campaigns that support commercial objectives.
• Oversee C&E website content and work closely with our chosen digital agency to optimise online presence and lead generation in line with venues commercial objectives.

Requirements

• Proven experience in marketing, ideally within events or venues
• Comfortable using basic design platforms e.g. Canva or Adobe applications
• Strong knowledge of digital marketing, including SEO, PPC, and social media
• Hands-on marketing experience with pro-activity at the heart of everything you do
• Excellent project management and stakeholder engagement skills
• Ability to manage external agencies and deliver projects on time and within budget
• Ability to manage multiple stakeholders – leading the marketing narrative
• Creative thinker with strong copywriting and content creation skills
• Analytical mindset with ability to interpret data and adapt strategy
• Comfortable working across multiple sites, as a team and independently

Preferred

• Be curious about the latest marketing, technology and A.I. trends

Benefits

• Medicash - Healthcare benefits, including dental, optical and therapy treatments (includes up to 4 dependent children)
• Aviva Digicare - Free annual healthcare check
• Exclusive Benefits & Wellbeing site (Perks at Work)
• Entertainment discounts - up to 55% off cinema tickets
• Health & Wellbeing discounts - Discounts for Nuffield Health (20%) and Pure Gym (10%)
• Travel discounts - Discounts with holiday companies such as TUI and Expedia
• Shopping discounts - Save up to 15% at high street and online stores by purchasing Shopping Cards
• Meals on duty
• Vodaphone discounts
• Pension scheme and Life Assurance