Responsibilities

• Own end-to-end commercial performance for assigned Amazon categories.
• Develop category growth plans covering:
• Range architecture (hero vs tail)
• New product launches and exits
• Pricing and promotional strategy
• Traffic and conversion improvement levers
• Translate Amazon data into clear priorities and commercial decisions.
• Own key category KPIs including:
• Revenue, growth rate, contribution margin
• Market share and rank
• ASP, promo ROI, mix shift
• Identify risks and opportunities early and lead corrective actions.
• Build business cases for investment (pricing moves, promos, new ASINs, content upgrades).
• Own category pricing logic across VC and SC, balancing competitiveness and margin.
• Plan and evaluate promotions, deals, and events (e.g. Prime Day, seasonal moments).
• Assess true incrementality of promos in partnership with Finance and Advertising.
• Own category selection strategy:
• Identify range gaps and expansion opportunities
• Rationalise underperforming or unprofitable ASINs
• Partner with Product teams on launch timing, positioning, and Amazon readiness.

Requirements

• 4–8+ years in Amazon, e commerce, or category management roles.
• Proven experience owning commercial performance of a product category.
• Strong understanding of Amazon Vendor Central and/or Seller Central.
• Highly analytical: confident working with large datasets, trends, and financial models.
• Commercial mindset with the ability to balance growth, margin, and execution.
• Excellent stakeholder management and communication skills.

Preferred

• Experience managing tools such as Amazon Retail Analytics, Brand Analytics, Helium10, Profitero, or similar.
• Experience across multiple Amazon marketplaces (UK, EU, US).
• Background in tools, DIY, or hard goods categories.
• Experience working alongside AVS or Amazon retail teams.