Responsibilities

• Deliver Campaign Strategy: Turn the Head of Commercial & Marketing’s strategy into clear, actionable campaign plans that support the brand calendar and deliver measurable result
• Lead Campaign Planning & Execution: Own the end-to-end delivery of seasonal, brand, and product campaigns – ensuring they land on time, across every relevant channel
• Own Content & Creative: Oversee campaign messaging and content for in-store, CRM, digital, and social – ensuring quality, relevance, and alignment to the brand
• Collaborate with Insight: Work with the Customer Experience & Insight Lead to ground every campaign in customer behaviour, market trends, and performance data
• Manage Creative & Production: Coordinate internal and external creatives to deliver high-quality, brand-aligned assets across key channels and formats for retail and online
• Coordinate Stakeholders: Work with cross-functional teams including Operations, Commercial, Product, and International to ensure campaigns are aligned and joined up
• Protect the Brand: Safeguard our tone of voice and visual identity across all campaign outputs, reinforcing brand consistency and customer recognition
• Lead and Develop the Team: Line-manage the Performance & Digital Manager and Retail & Local Marketing Manager – setting priorities, supporting development, and encouraging ownership
• Drive Performance & Learning: Set clear KPIs, review results, and use performance insights to continuously improve campaign effectiveness and impact
• Stay Close to the Market: Monitor the competitive landscape, spotting trends and ideas to keep campaigns fresh, relevant, and commercially sharp

Requirements

• 5+ years’ experience planning and delivering multi-channel campaigns in a fast-paced food, retail, or hospitality setting
• Proven ability to turn strategy into creative, commercially effective campaign activity.
• Confident using customer insight and performance data to shape messaging and channel plans.
• Excellent creative judgement with a strong sense of brand storytelling and content quality.
• Skilled in managing multiple projects, timelines, and stakeholders simultaneously.
• Strong copywriting and content creation ability across digital and offline channels.
• Experienced in briefing and working with creative agencies and production teams.

Nice to have

• Commercially focused, with a clear understanding of how marketing drives performance.
• Organised and detail-oriented, with strong follow-through.
• A confident communicator who works well with others at all levels.
• Comfortable leading and supporting others, with a collaborative and open approach.
• Flexible, proactive, and able to thrive in a fast-moving environment.
• Creative and customer-minded, always looking for smarter, better ways to deliver.
• Leads by example, bringing energy, curiosity, and accountability to the team.