Responsibilities

• Develop and implement commercial strategies to increase occupancy, revenue and sustainable organisational growth.
• Take ownership of the parent enquiry journey, from initial lead generation through to nursery registration and enrolment.
• Monitor enquiries, visits, conversion rates, occupancy, customer retention and parent feedback.
• Identify underperforming areas and implement targeted improvement plans.
• Support the commercial planning and market positioning of existing and future childcare settings.
• Develop effective customer relationship management processes to improve conversion and long-term parent retention.
• Develop and deliver an integrated marketing plan across digital and offline channels.
• Coordinate social media, website content, email marketing, local advertising and promotional campaigns.
• Manage or support search engine optimisation, paid digital advertising and lead-generation campaigns.
• Maintain a consistent, professional and compelling brand identity across all locations and communication channels.

Requirements

• Relevant experience in business development, commercial management or marketing management.
• Demonstrable success in increasing revenue, customer acquisition, occupancy, membership or service uptake.
• Experience managing multichannel marketing campaigns and measuring their commercial impact.
• Strong knowledge of digital marketing, social media, website management, email marketing and lead generation.
• Experience using customer relationship management systems, spreadsheets, analytics platforms or performance dashboards.
• Strong market research, competitor analysis, and reporting capabilities.
• Excellent written and verbal communication skills.
• The confidence to engage with parents, senior leaders, community organisations and external partners.
• Strong organisational skills and the ability to manage several projects and priorities simultaneously.
• A degree or equivalent professional qualification or experience in marketing, business, communications, management or a related discipline.

Preferred

• Experience/Knowledge of working within childcare, education, healthcare, hospitality or another regulated service sector.
• Knowledge of the London childcare market and early-years customer journey.

Benefits

• A competitive salary of £36,000–£51,000, based on experience and expertise.
• A senior role with direct access to the organisation’s Directors.
• The opportunity to influence the growth strategy of an expanding childcare group.
• Professional development and career-progression opportunities.
• Workplace pension.
• A supportive, ambitious and purpose-led working environment.
• Skilled Worker visa sponsorship may be available, subject to candidate eligibility and all applicable Home Office requirements.