British Gas Services Marketing Manager

London, UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own integrated campaigns across channels, coordinating cross-functional teams and tests to drive growth while strengthening partnerships and direct-channel learning.

  • Growth Campaigns: Lead cross-channel GTM programs across campaigns, performance, digital, PR, and customer engagement.
  • Cross-Functional Delivery & Testing: Manage end-to-end execution in a matrix, advancing test-and-learn to reduce paid-media reliance.
  • Partnerships & Forums: Influence trading forums and partner marketing with Currys/Costco to unlock additional growth.

Job Description

Responsibilities

  • Deliver go-to-market campaigns across British Gas Services to drive commercial growth
  • Work across a matrix organisation to create and deliver integrated marketing campaigns
  • Lead customer acquisition activity, including test and learn initiatives
  • Manage end-to-end campaign delivery, bringing together teams across campaigns, performance marketing, digital, PR and customer engagement
  • Play an active role in trading and commercial forums, positioning marketing as a key growth driver
  • Lead test and learn activity across direct channels to reduce reliance on paid media
  • Support partnership marketing activity with key partners such as Currys and Costco

Requirements

  • Have strong marketing communications experience and a track record of delivering campaigns in a commercial environment.
  • You’re organised, detail-focused and confident taking activity from brief through to execution.
  • Have experience in B2C marketing roles
  • Take a structured, delivery-focused approach to managing campaigns
  • Be comfortable delivering independently while collaborating across teams
  • Navigate and deliver effectively in a matrix environment
  • Build strong relationships with internal stakeholders and external agencies
  • Bring a high level of attention to detail and focus on quality

Benefits

  • Our total rewards to give you the flexibility to choose what you need, when you need it, making sure that you and your family are supported not only financially, but physically and emotionally too.
British Gas logo

British Gas

3.3 Glassdoor

Taking care of things. At British Gas we’re always looking at new ways to save energy and money for our customers. Everything we do from our trusted engineers to helpful call centre agents, and innovative product owners to digital marketing specialists, is about providing affordable, hassle-free service to keep British homes and businesses running smoothly. That’s why over 10 million UK homes and half a million businesses trust British Gas.

Founded in 1997
Windsor, England, GBR
10K employees
45% recommend to a friend
83% CEO approval

Traffic Signals

Monthly Visitors
7M
Monthly Google Ads Budget
$4.2K
Traffic Source Mix
Search
36.7%
Direct
59.7%
Referral
2.6%
Social
0.3%
Paid
0.6%

Headcount Trend

Current headcount: ~10.3K

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