Responsibilities

• Ownership of awareness and consideration campaign briefs across multiple touchpoints (primarily paid digital, creator and owned).
• Development and delivery of the brief for internal creative teams, in order for them to generate big campaign ideas which can come to life across the above channels.
• Briefing of media agency and internal media teams, to set overall budgets and clear KPIs for them (acquisition, traffic and member volume, customer activation and retention), enabling them to optimise at a channel level.
• Working collaboratively with the PR, Influencer and social teams to bring the campaign idea to life for their channels
• Liaison and alignment with the Product Managers across CRM, Discovery and Checkout to support full-funnel customer journeys
• Project management of marketing campaigns from ideation to delivery
• Reporting of campaign activity, with a clear view of how that contributes towards overall business goals
• Detailed campaign budget management

Requirements

• Experience managing digitally-led marketing campaigns
• Experience with app and web focused full funnel campaign activations
• The ability to be ‘hands on’ when required, alongside delivering and developing strategic work
• A knowledge of the US and UK premium fashion markets
• The ability to manage budgets across media, media management, agency fees and creative output.

Preferred

Benefits

• Flexible Working: Our flexible working approach offers a high degree of freedom and autonomy. Individuals are provided with the discretion to work remotely on a regular basis, with an expectation that a reasonable proportion of time is spent in the office to enhance in-person collaboration. If due to unique circumstances this doesn’t quite work, we are open to listening to what will.
• Time Off: In addition to the 8 statutory bank holidays, you will receive 29 holidays per year. Lyst’s holiday year runs from 1 April to 31 March.
• Competitive Family Leave Package: This includes Enhanced Family Leave for those eligible, paid Time off for Dependents and Support for Fertility Treatment & Loss.
• Clothing Benefit: We want you to enjoy using the Lyst app and site as much as our customers, so we provide you with a clothing allowance to use on Lyst every year. This starts at £250 when you join and increases up to £1,000 with your length of service.
• Private Healthcare: Our healthcare provider is Vitality. Your health is important to us which is why we offer all employees a comprehensive healthcare scheme from the day you start.
• Training Allowance: We’re big on continuous learning and growth, so all employees are currently entitled to an annual training allowance of £1,000. This can be used to attend conferences, industry events, training courses and to purchase resources.
• Pension Scheme: Our pension provider is The People’s Pension. We offer a minimum employee contribution of 5% and 3% employer contribution.
• Eye Tests and Vouchers: Employees can make a saving on their eye test and glasses through our chosen provider. You’ll receive a free eye test every year and a discount towards glasses.
• Cycle-to-Work Scheme: Lyst will purchase a bicycle from your chosen retailer, you will then receive a voucher to pick up your bicycle from them.
• Transport Season Ticket Loan: Employees can apply for an interest free season ticket loan to support your travel to work.
• Social Events: Frequent company wide social events including Christmas & summer parties, sports days, themed drinks, quizzes and smaller team socials. We also have plenty of interest based groups such as football, running club, book club, culinary and more.