Responsibilities

• Manage the development and delivery of brand marketing campaigns, ensuring activity is integrated across channels and delivered within budget.
• Own brand health tracking, using insight to evaluate activity and identify opportunities to strengthen the brand.
• Champion the role and value of brand across the organisation, supporting colleagues to embed the brand through training and engagement.
• Monitor, optimise and evaluate brand marketing campaigns, maximising impact and capturing learning.
• Represent Brand Marketing in cross-team projects and campaigns, ensuring activity reflects the brand and contributes to effective brand journeys.