Responsibilities

• Develop and implement annual brand plans aligned with business objectives and market priorities.
• Act as a brand guardian, ensuring consistent application of brand positioning, tone of voice, and visual identity across all touchpoints.
• Lead end-to-end communications planning, collaborating with internal stakeholders and external agencies.
• Manage media planning and buying in partnership with our media agency to ensure effective campaign reach.
• Oversee media sponsorships, partnerships, or bespoke deals, ensuring measurable and integrated activations.
• Shape the creative direction of the brand, working with internal design teams and external agencies to deliver standout assets.
• Coordinate campaign rollouts across various channels including TV, OOH, digital, radio, social, and experiential.
• Act as the brand’s internal ambassador, aligning with product, CRM, commercial, compliance, and customer service teams.
• Manage brand marketing budgets, including forecasting, tracking, and reporting on spend.
• Ensure all brand communications, creative assets, and campaigns comply with relevant advertising standards and industry regulations.