Responsibilities

• Develop and implement annual brand plans aligned with business objectives and market priorities.
• Act as a brand guardian, ensuring consistent application of brand positioning, tone of voice, and visual identity across all touchpoints.
• Lead end-to-end communications planning, collaborating with internal stakeholders and external agencies.
• Manage media planning and buying in partnership with our media agency to ensure effective campaign reach.
• Oversee media sponsorships, partnerships, or bespoke deals, ensuring measurable and integrated activations.
• Shape the creative direction of the brand, working with internal design teams and external agencies to deliver standout assets.
• Coordinate campaign rollouts across various channels including TV, OOH, digital, radio, social, and experiential.
• Act as the brand's internal ambassador, aligning with product, CRM, commercial, compliance, and customer service teams.
• Manage brand marketing budgets, including forecasting, tracking, and reporting on spend.
• Ensure all brand communications, creative assets, and campaigns comply with relevant advertising standards and industry regulations.

Requirements

• Solid experience in brand marketing, both client-side and in collaboration with agencies, ensuring seamless campaign delivery.
• Skilled in managing end-to-end brand campaigns from strategic planning through to optimisation, across multiple channels.
• Effectively manages relationships with external agencies and leads cross-functional internal teams to align on brand objectives.
• Possesses a broad understanding of media planning and creative development across ATL, digital, social, and out-of-home platforms.
• Demonstrates strong project management capabilities, juggling multiple priorities and timelines with precision.
• Applies creative insight and brand consistency to design and content projects, aligning with brand guidelines and storytelling goals.
• Communicates confidently across all organisational levels, building strong stakeholder partnerships and influencing decisions.
• Combines commercial awareness with brand expertise to drive campaigns that support business goals and measurable outcomes.
• Familiarity with the sports and sports betting sector, using this knowledge to inform relevant and impactful brand activity.
• Thrives in fast-paced, changing environments by embracing change and shifting priorities as needed.

Benefits

• Company Performance Bonus
• Flexible Working Agreements where applicable
• Private Healthcare Scheme + Employee Enhanced Assistance
• Enhanced Family Leave - Maternity, Shared Parental & Adoption Leave: up to 6 months at full pay and 6 months at half pay. Paternity leave: up to 4 weeks at full pay
• Subsidised Gym Membership
• Annual Travel Card Loan & Ride to Work Scheme
• Life Assurance (x3 salary)
• Contributory Pension Plan
• Virgin Family: Giving you access to exclusive Virgin offers and experiences
• Thursday drinks in the office and regular socials