Responsibilities

• Brand & Storytelling
• Guard and evolve the Hermanos brand voice, visual identity, and origin story across every touchpoint, both physical and digital.
• Develop and lead creative concepting for campaigns and brand moments that build genuine community and loyalty, including brand partnerships and brand collaborations (e.g. coffee equipment, suppliers, other brands).
• Hands-on with design tools to turn around quick in-store or campaign assets yourself, and brief/direct agency or freelance partners for strategic/ larger creative work.
• Growth & Commercial Marketing
• Own the marketing budget and calendar, tied to clear commercial KPIs (e.g. footfall, customer lifetime value, brand equity) tracking performance and briefing the founders on results and recommendations.
• Use customer data and insight (e.g. loyalty, purchase behaviour, feedback) to segment our audience and sharpen targeting across campaigns and channels.
• Drive ecommerce and retention marketing (Shopify, Klaviyo or similar), and run day-to-day paid social (Meta Business Suite) and briefing our specialist partner for more complex paid channels like Google Ads.
• Build the marketing playbooks and toolkits that support our franchise partners as we expand internationally.
• Local Marketing, Team & Partnerships

Requirements

• 3-5 years of marketing and brand management experience in a premium multi-unit hospitality, specialty food & beverage, or retail brand. London market experience preferred.
• Comfortable owning both the creative (design, brand aesthetics) and commercial (budgets, KPIs) sides of marketing, with a clear track record of delivering campaigns.
• Hands-on experience across physical retail marketing (POS, local footfall) and ecommerce (Shopify, Meta Business Suite, Klaviyo or similar).
• Comfortable using customer data to inform segmentation and campaign strategy, not just creative.
• Experience with using Adobe Suite and/or similar design applications.
• A track record in briefing and managing agencies, suppliers and experiential/event activations.
• Desirable: Exposure to wholesale marketing, franchise-led businesses, and brand merchandising.

Preferred

• Exposure to wholesale marketing, franchise-led businesses, and brand merchandising.

Benefits

• Growth: Direct access to founders and leadership in a fast-growing brand entering international markets.
• Wellbeing: 25 days holiday + Bank Holidays, your birthday off, and a 24/7 Employee Assistance Programme.
• Coffee: Unlimited free coffee in-store, plus a free bag of beans every month to take home.
• Discounts: 30% off food in all our shops when you're not working, plus 10% off retail merchandise.
• Training: A training budget to deepen your management and marketing skills, and specialty coffee expertise.