Brand Marketing Manager at Great Ormond Street Hospital Charity | London, UK

Great Ormond Street Hospital Charity

Brand Marketing Manager

London, UK (Hybrid)

Salary Not AvailableMid LevelContract

Posted 7 weeks ago

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Job Summary

Own brand activation from concept to delivery, turning audience insight into creative programs across campaigns and partnerships while ensuring consistency and craft.

Brand ownership: plan and deliver campaigns end-to-end across channels and partner activity.
Audience insight to activation: translate brand strategy into clear, engaging marketing activity.
Governance and collaboration: align with fundraising and agencies, champion the brand and surface opportunities to strengthen adoption.

Job Description

Lead brand marketing projects from concept to delivery, taking full ownership of planning, execution and evaluation.
Bring the brand to life across campaigns, channels and partner activity ensuring everything we do feels consistent, engaging and well-crafted.
Work closely with fundraising and other teams to shape campaigns, embedding brand thinking from the outset.
Turn audience insight and brand strategy into clear, effective and creative marketing activity.
Manage projects confidently, working with stakeholders and agencies to keep work moving, aligned and delivered to a high standard.
Evaluate performance and use insight to improve future activity, strengthening the impact of our brand over time.
Champion the brand across the organisation, helping others understand how to apply it and why it matters.
Spot opportunities to strengthen the brand in both big and small ways and take the lead in bringing these to life.
Plan and deliver internal brand communications, ensuring teams feel informed, confident and equipped.

Experience leading brand marketing activity or campaigns, with clear ownership of delivery.
Experience managing and applying a brand across different channels and audiences.
Strong project management skills, with the ability to lead multiple workstreams and deliver at pace.
Ability to translate insight into ideas that are clear, engaging and effective.
Experience using data and research to evaluate performance and inform decisions.
Strong stakeholder management skills, with the ability to build relationships and influence across teams.
Experience working with agencies and external partners.
A proactive, self-starting approach, with the confidence to take ownership and drive work forward.

30 days annual leave (plus bank holidays)
A flexible approach to working arrangements.
Access to our enhanced pension scheme
Life assurance
Access to various health and wellbeing schemes, including the employee assistance programme.

Great Ormond Street Hospital Charity

We are Great Ormond Street Hospital Charity. We stop at nothing to help give seriously ill children the best care and the best childhoods possible. For the hundreds of children from all over the UK who are treated by Great Ormond Street Hospital every day, for children with rare or complex illnesses everywhere, for this generation and all those to come. Because we believe no childhood should be lost to illness.

London, England, GBR

548 employees (59 in marketing)

www.gosh.org