Responsibilities

• Develop and execute a brand marketing strategy that aligns with portfolio goals, audience personas, and market positioning.
• Define and refine brand guidelines, ensuring consistency in messaging, visuals, and tone across all marketing channels.
• Collaborate with the Content and Audience Marketing Director to ensure brand strategies support broader marketing objectives and audience growth initiatives.
• Design and implement brand-focused campaigns that drive awareness, engagement, and audience growth.
• Develop campaign briefs that outline objectives, audience insights, brand messaging, and channel strategies.
• Partner with the Content Marketing Manager, Comms Planner, and Campaign Manager to ensure brand campaigns align with messaging frameworks and tactical plans.
• Optimize brand campaigns for maximum impact across organic social media, email, events, and other owned channels.
• Use brand marketing strategies to grow audience engagement and expand the portfolio’s reach within target markets.
• Develop initiatives that foster brand loyalty and advocacy, including community-building efforts and influencer partnerships.
• Collaborate with the Audience Marketing Team to segment and nurture audiences, ensuring smooth transitions into attendee and commercial marketing workflows.

Requirements

• Proven experience in brand marketing, with expertise in developing and executing brand strategies across multiple channels.
• Strong ability to define and refine brand guidelines, ensuring consistency in messaging, visuals, and tone.
• Experience in designing and implementing brand-focused campaigns that drive awareness, engagement, and audience growth.
• Data-driven mindset with a focus on embedding analytics into brand strategies and campaign optimization.
• Exceptional collaboration skills, with experience working closely with cross-functional teams, including content marketing, campaign management, and creative teams.
• Strong organizational and strategic planning skills, with the ability to manage multiple brand campaigns and initiatives simultaneously.
• Familiarity with audience engagement strategies, community-building efforts, and influencer partnerships.
• Adaptability and comfort working in a fast-paced, dynamic environment with shifting priorities.

Benefits

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• A flexible range of personal benefits to choose from, plus company funded private medical cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
• Recognition for great work, with global awards and kudos programmes
• As an international company, the chance to collaborate with teams around the world