Brand Marketing Manager

Cardiff, UK (On-site)

£28K/yr – £60K/yrMid LevelPermanent

Posted 12 days ago

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Job Summary

Strategically own brand marketing including social media, product branding, market research, and cross functional campaigns, while coordinating PR, B2B initiatives, and creative output.

  • Owns brand strategy and campaigns
  • Leads cross-functional collaboration across sales, product, and creative teams

Job Description

Responsibilities

  • Develop and implement comprehensive brand marketing strategies aligned with organisational goals.
  • Manage social media channels, creating engaging content and analysing performance metrics to optimise outreach.
  • Oversee product management activities, ensuring consistent branding across all product lines and marketing collateral.
  • Conduct market research to identify trends, customer needs, and competitive positioning to inform strategic decisions.
  • Coordinate public relations efforts to enhance brand reputation and foster positive stakeholder relationships.
  • Utilise Adobe Creative Suite to produce compelling visual content for campaigns, presentations, and digital platforms.
  • Lead B2B marketing initiatives, building relationships with corporate clients and industry partners.
  • Analyse campaign performance data to evaluate effectiveness and identify areas for improvement.
  • Collaborate with cross-functional teams including sales, product development, and creative departments to ensure cohesive messaging.

Requirements

  • Proven experience in social media management, branding, and marketing within a corporate environment.
  • Strong product management skills with the ability to oversee multiple projects simultaneously.
  • Excellent analysis skills with proficiency in market research techniques and data interpretation.
  • Experience in public relations strategies and stakeholder engagement.
  • Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
  • Demonstrated expertise in B2B marketing practices and campaign execution.
  • Exceptional organisational skills with the ability to manage multiple priorities effectively.
  • Strong communication skills, both written and verbal, tailored for diverse audiences.
  • A proactive approach with the ability to work independently as well as part of a team.

Benefits

  • Casual dress
  • Discounted or free food
  • Health & wellbeing programme