Responsibilities

• Develop and execute brand strategies and annual marketing plans to drive growth, market share, and brand equity within the healthcare portfolio.
• Manage brand positioning, communications, and campaigns across digital and traditional channels.
• Oversee creative development and ensure consistency with global and local brand guidelines.
• Analyze market trends, consumer insights, and competitor activity to identify opportunities, optimize product performance, and support new product launches.
• Collaborate with cross-functional teams (sales, medical, regulatory, finance, supply chain) and manage external agencies and budgets to achieve brand and business objectives.

Requirements

• Strong brand management and marketing skills, including experience in developing and implementing brand strategies and annual marketing plans.
• Proficiency in digital and traditional marketing channels, including campaign planning, media coordination, and performance tracking.
• Solid analytical skills with the ability to interpret market data, consumer insights, and financial metrics to guide decision-making.
• Experience managing cross-functional projects and collaborating with internal stakeholders and external agencies.
• Excellent written and verbal communication skills, with the ability to present concepts and results to diverse audiences.
• Bachelor’s degree in Marketing, Business, Life Sciences, or a related field.
• Strong organizational skills, attention to detail, and the ability to manage multiple projects and deadlines in a fast-paced environment.
• Comfort working in an international, matrixed organization and adapting to evolving priorities and market conditions.

Preferred

• Advanced degree or professional marketing qualification.
• Prior experience in the pharmaceutical, consumer healthcare, or FMCG sectors is highly beneficial.