Responsibilities

• Develop and execute annual and long-term brand strategies aligned to business objectives
• Use consumer, shopper and market insight to identify opportunities for brand and category growth
• Support branded NPD and EPD projects in collaboration with Innovation and Category teams
• Conduct feasibility analysis, forecasting, business case development and post-launch reviews
• Support integrated marketing campaigns across digital, social, PR, shopper and trade channels
• Manage relationships with digital, PR and research agencies to deliver campaigns on time and within budget
• Lead packaging development and artwork approval processes
• Analyse retailer, category and competitor performance to support strategic decision-making
• Support retailer presentations, range reviews and joint business planning activity
• Monitor digital, campaign and social media performance to optimise effectiveness

Requirements

• Experience in a Brand Manager or Assistant Brand Manager role within FMCG, ideally food
• Strong understanding of the UK grocery retail landscape and shopper behaviour
• Experience working with external creative, media or research agencies
• Comfortable using market and consumer insight tools such as Nielsen, Kantar, IRI or Mintel
• Strong commercial awareness with confidence interpreting sales and market performance data
• Strategic thinker with the ability to translate insight into clear brand actions
• Creative and innovative approach to campaign and brand development
• Strong project management skills with the ability to manage multiple priorities effectively
• Excellent communication and stakeholder management skills
• Collaborative approach with strong cross-functional relationship-building capability

Benefits

• Car Allowance, Company Bonus Scheme, Enhanced Sick Pay