Responsibilities - Lead elements of the brand portfolio, monitoring performance, recommending actions, and motivating cross‑functional teams to drive results - Partner with line manager to define and deliver the 3‑year strategic plan - Develop and deliver annual brand plans aligned to sales, profit targets, and pladis UK performance metrics - Regularly review performance and take corrective action where required - Use data and insights to drive projects and inform brand development - Work with manager and cross‑agency teams to deliver integrated marketing initiatives - Own innovation and renovation projects, including project management, cross‑functional leadership, and monthly gate reviews - Act as brand and consumer champion within pladis UK - Develop and deliver integrated marketing plans across OOH, digital, social, and in‑store channels - Commercially manage the brand portfolio to achieve performance targets Requirements - Experience in Brand Management within and FMCG environment - Strong Project Management and cross functional collaboration skills - Experience of IRI/Nielsen and Kantar data - Self-starter with an ability to work across multiple projects and subject areas