Brand Manager at Master of Malt | Tonbridge, Bromley, UK

Master of Malt

Brand Manager

Tonbridge, Bromley, UK (Unknown)

Salary Not AvailableMid Level2+ years expFull time

Posted 4 weeks ago

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Job Summary

Own growth across a spirits portfolio by shaping brand strategy, guiding NPD to market, and ensuring consistent positioning while leading cross-functional campaigns that hit revenue goals.

Growth & Brand Strategy: turn customer, market, and category insights into a future-brand plan and opportunities.
NPD & Campaign Execution: partner with Product and Creative teams to launch products and integrated campaigns.
Execution & ROI: manage budgets, track ROI, report performance, and enforce brand guidelines across touchpoints.

Job Description

Responsibilities

Develop and execute marketing plans that drive growth across Atom's portfolio of own brands and gifting products.
Partner with Product teams to bring new product development (NPD) projects to market successfully.
Act as a true brand custodian, ensuring consistent positioning, messaging and identity across all touchpoints.
Use customer, market and category insights to identify growth opportunities and shape future brand strategy.
Collaborate with our in-house creative, content, social, digital and trade marketing teams to deliver integrated campaigns.
Support social media activity for key brands, creating engaging content and brand stories.
Work closely with Sales and Trade Marketing teams to develop initiatives that support commercial performance.
Manage brand budgets, monitor ROI and provide clear reporting on performance and investment.
Maintain and evolve brand toolkits, ensuring effective communication of brand guidelines and positioning.
Track market trends, competitor activity and consumer behaviour to keep brands relevant and competitive.

Master of Malt

Master of Malt is a multi-award-winning online drinks retailer that uses advanced technology to empower its passionate band of spirits lovers and beer nuts to deliver the world’s best drinks buying experience.We (re-)started MoM because we were fed up buying from companies who were poor, knew it, and didn’t care. We were fed up with all the things it seems you have to accept when dealing with online businesses – unanswered emails, being passed from pillar to post by an IVR system that seems designed to make you hang up, and policies which ensure that when you finally do get through to someone, they are powerless to help you. We were fed up with being treated as if we didn’t matter, by people who didn't care.So we hired people who actually wanted to deliver great service and gave them the authority and latitude to do just that...Because of them, we've been able to win a few awards worth mentioning:Global Online Retailer of the Year – Icons of Whisky 2018, 2017, 2016, 2014, 2013 & 2012Online Retailer of the Year – Icons of Gin 2018Digital & Social Media Campaign of the Year – Drinks Int’s Drinks Marketing Challenge 2018Digital Business of the Year – Digital Entrepreneur Awards (DEA) 2017Online Retailer of the Year – DEA 2017 & 2016Best Grocery eCommerce – eCommerce Awards 2017Best Innovation in eCommerce Delivery/Logistics – eCommerce Awards 2017Online Retailer of the Year – International Wine & Spirit Competition 2016 & 2014eCommerce Gold Award [overall winner] – eCommerce Awards 2016Medium eCommerce Company of the Year – eCommerce Awards 2016Best Social Media eCommerce Campaign – eCommerce Awards 2016Best Marketing & Advertising eCommerce Campaign – eCommerce Awards 2016Best Digital & Social Media Campaign – International Spirits Challenge (ISC) 2016 & 2015Best Blended Scotch over 21 years old – ISC 2017Best Single Malt Scotch over 21 years old – ISC 2016World's Best Whisky Liqueur – World Drinks Awards 2017, 2016, 2015, 2014 & 2013

Founded in 1985

Tonbridge, England, GBR

65 employees (14 in marketing)

www.masterofmalt.com