Master of Malt logo

Master of Malt

Brand · Beverage Manufacturing

Company overview

Master of Malt is a multi-award-winning online drinks retailer that uses advanced technology to empower its passionate band of spirits lovers and beer nuts to deliver the world’s best drinks buying experience.We (re-)started MoM because we were fed up buying from companies who were poor, knew it, and didn’t care. We were fed up with all the things it seems you have to accept when dealing with online businesses – unanswered emails, being passed from pillar to post by an IVR system that seems designed to make you hang up, and policies which ensure that when you finally do get through to someone, they are powerless to help you. We were fed up with being treated as if we didn’t matter, by people who didn't care.So we hired people who actually wanted to deliver great service and gave them the authority and latitude to do just that...Because of them, we've been able to win a few awards worth mentioning:Global Online Retailer of the Year – Icons of Whisky 2018, 2017, 2016, 2014, 2013 & 2012Online Retailer of the Year – Icons of Gin 2018Digital & Social Media Campaign of the Year – Drinks Int’s Drinks Marketing Challenge 2018Digital Business of the Year – Digital Entrepreneur Awards (DEA) 2017Online Retailer of the Year – DEA 2017 & 2016Best Grocery eCommerce – eCommerce Awards 2017Best Innovation in eCommerce Delivery/Logistics – eCommerce Awards 2017Online Retailer of the Year – International Wine & Spirit Competition 2016 & 2014eCommerce Gold Award [overall winner] – eCommerce Awards 2016Medium eCommerce Company of the Year – eCommerce Awards 2016Best Social Media eCommerce Campaign – eCommerce Awards 2016Best Marketing & Advertising eCommerce Campaign – eCommerce Awards 2016Best Digital & Social Media Campaign – International Spirits Challenge (ISC) 2016 & 2015Best Blended Scotch over 21 years old – ISC 2017Best Single Malt Scotch over 21 years old – ISC 2016World's Best Whisky Liqueur – World Drinks Awards 2017, 2016, 2015, 2014 & 2013
Founded in 1985
Tonbridge, England, GBR
65 employees (14 in marketing)

Salaries

Help build salary transparency at Master of Malt

Share your compensation anonymously to see full data.

Contribute

People

Headcount trend

Company growth over the last 12 months

Headcount -1.5% year over year

Funding

Audience

Monthly website visitors
794.2K
Month over month-7.2%
Quarter over quarter-15.4%
Top sourceSearch (53.9%)
Ad budget per month$4.7K
Average search rank42.3
Traffic source mix
Search
53.9%
Direct
20.9%
Paid referral
8.7%
Referral
4.3%
Social
4.2%

LinkedIn followers

Follower count and growth

Total followers

16.7K

12-mo growth

+5.5%

Monthly growth

+0.9%

News

Links