Responsibilities

• Lead the ROI Marketing Calendar: Own the end-to-end planning and delivery of the ROI retail calendar, ensuring campaigns are commercially sharp, relevant and delivered on time and in full.
• Drive Sales Growth Through the Full Marketing Mix: Develop and execute integrated marketing plans across retail, media, digital, social, PR and restaurant channels to drive awareness, footfall, frequency and sales growth.
• Manage Creative and Media Agency: Lead day-to-day management of creative, media, social and PR agency partners, setting clear briefs, timelines and feedback to deliver brilliant work, efficiently and effectively.
• Build the KFC Brand in Ireland: Create culturally relevant campaigns and moments that keep KFC front of mind in Irish communities, grow share of voice and strengthen brand relevance.
• Maximise the Restaurant Experience: Work closely with Operations, Franchise and Restaurant teams to ensure campaigns land brilliantly in restaurant, with clear toolkits, strong execution and a guest experience that brings the brand to life.
• Local Restaurant Marketing: Support targeted local marketing plans for new openings, competitor challenges and priority trading opportunities, tailoring activity to community needs and commercial objectives.
• Champion Performance and Continuous Improvement: Track campaign performance, share learnings and bring a challenger mindset to improve planning, execution and ROI across future activity.

Requirements

• Experience within a high street restaurant, retail, FMCG, franchise or multi-site consumer business would be highly beneficial.
• You will ideally have a minimum of 3 years' experience in brand marketing, retail marketing or a closely related field.
• A proven ability to turn retail & brand strategies into commercially effective campaigns.
• You will bring a strong mix of creative judgement and commercial acumen, with the ability to connect sales growth, brand building and cultural relevance.
• You will be confident managing creative, media, social and/or PR agencies, from writing clear briefs through to reviewing work, managing timelines and delivering high-quality execution.
• You will be highly organised, proactive and delivery-focused, with the ability to manage multiple campaigns, stakeholders and deadlines in a fast-paced, reactive environment.
• You will be comfortable working autonomously, taking accountability for the ROI marketing plan and confidently moving projects forward without needing to be micro-managed.
• You will be a strong collaborator, able to build relationships across Marketing, Operations, Franchise partners, Restaurant teams and external agencies to land activity brilliantly.
• Excellent written and verbal communication, presentation, and interpersonal skills with the ability to effectively communicate complex information to various audiences.
• Ability to effectively influence and negotiate with stakeholders at all levels.

Preferred

• A genuine team player
• A self-starter with curiosity, energy and adaptability
• Hungry to learn and thrive in a small, mighty team
• A practical problem-solver with strong commercial instincts
• Obsessed with high standards, momentum and getting things done
• And of course… a true KFC believer

Benefits

• Enhanced pension scheme
• Fri-Yay finishes
• 5 live well days each year
• Generous bonus scheme
• Enhanced Holidays
• Professional 1-2-1 coaching
• Healthcare and life protection
• Lifestyle-friendly perks
• 25% KFC discount
• Discounted gym membership