Responsibilities

• Leading the development of the Mayor of London and GLA visual branding strategy, ensuring alignment with Mayoral priorities, statutory responsibilities, and organisational objectives
• Drive clarity and consistency across the GLA’s communications materials (including marketing, design, policy and other comms teams), ensuring the elements of the brand are used in a clear and consistent way
• Review and enforce how the brand is applied across all internal and external materials, ensuring that all communications are accurate, consistent and aligned with the brand architecture
• Manage brand and design agencies to produce high quality strategic and creative outputs
• Ensure brand assets are compliant with accessibility standards, intellectual property rights, equality duties and public sector communications requirements
• Work closely with partners (internal, external and across the GLA Group) to identify and take advantage of more audience touchpoints
• Lead the development and ongoing evolution of the Mayor of London and GLA visual branding strategy, ensuring alignment with Mayoral priorities, statutory responsibilities and organisational objectives.
• Deliver the brand and logo architecture across the GLA Group, driving clarity and consistency while recognising the distinct roles of functional bodies.
• Monitor and enforce brand application across all external and internal communication materials, ensuring accuracy, visual consistency and alignment with agreed brand architecture and attribution requirements.
• Establish and oversee robust brand governance frameworks ensuring compliance with accessibility standards, equality duties and public sector communications requirements.

Requirements

• Significant experience of delivering branding strategy within a large, complex and high-profile organisation, ideally with experience managing a re-brand or roll-out of a new brand.
• Proven project management capability, with experience planning and delivering complex, multi-workstream branding initiatives—ensuring strong organisation, clear milestones and effective cross-team coordination.
• Demonstrable experience of setting brand architecture and governance frameworks across multi-stakeholder environments.
• Strong understanding of political context and the ability to manage reputational risk within a public sector setting.
• Experience of advising senior leaders and influencing decision-making at executive level.
• Proven track record of leading integrated communications across PR, digital, marketing and stakeholder engagement.
• Experience commissioning and managing agencies, with a focus on quality, performance and value for money.
• Strong analytical capability, with experience using audience insight and performance data to shape strategy.
• Excellent written and verbal communication skills, with the ability to articulate brand positioning clearly and persuasively.
• Commitment to equality, diversity and inclusion, and to public service values.

Preferred

• Strong understanding of political context and/or managing reputational risk within a public sector setting.
• Analytical capability, with experience using audience insight and performance data to shape strategy
• Hands-on experience with design products such as Adobe or Canva

Benefits

• GLA staff are hybrid working up to 3 days a week in our offices and remotely depending on their role. As part of this, you will need to split your time between home working and coming into the office.
• In addition to a good salary package, you will be paid every four weeks, providing frequent salary payments. We also offer an attractive range of benefits including 30 days’ annual leave, interest free season ticket loan, interest free bicycle loan and a career average pension scheme.