Responsibilities

• Lead the day-to-day protection of HMRC's brand, including identifying, assessing and responding to brand misuse, impersonation and fraudulent activity that risks customer trust.
• Ensure clear systems, processes and escalation routes are in place to manage unauthorised use of HMRC's name, logo and brand assets.
• Own brand permissions and takedown activity, working in partnership with legal, security and brand defence teams.
• Maintain oversight of trademark registration, governance and correct usage of brand assets.
• Steward and evolve the HMRC brand strategy and value proposition, ensuring it remains relevant to organisational priorities, customer expectations and transformation.
• Ensure the brand reflects HMRC's values of Innovation, Integrity, Respect and Professionalism, and our promise of being here to support.
• Translate brand strategy into practical, usable guidance that works across channels, formats and audience needs.
• Lead a programme of brand education, engagement and communications that makes the brand front-of-mind across HMRC.
• Shift the brand function from reactive query handling to proactive enablement through guidance, tools, training and self-service support.
• Build strong, trusted relationships with internal and external channel owners to embed brand standards while recognising delivery realities.