Brand Executive

London, UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 4 weeks ago

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Job Summary

Own and protect the UK charity brand across channels with strong governance and consistent tone.

  • Brand governance: support campaigns and creative delivery with brand governance and tone alignment.
  • Cross-functional collaboration: build relationships across the organisation to inform campaigns and brand initiatives.
  • Channel delivery: help execute campaigns and creative projects across multiple channels while upholding brand standards.

Job Description

Own and protect the UK charity brand across channels with strong governance and consistent tone.

  • Brand governance: support campaigns and creative delivery with brand governance and tone alignment.
  • Cross-functional collaboration: build relationships across the organisation to inform campaigns and brand initiatives.
  • Channel delivery: help execute campaigns and creative projects across multiple channels while upholding brand standards.

Responsibilities

  • protecting and developing one of the UK’s most recognised charity brands, helping to ensure everything we produce is consistent, engaging and reflects who we are
  • working closely with the Brand Manager and external agencies, you’ll support the delivery of campaigns, creative projects and brand initiatives that reach audiences across multiple channels
  • building strong relationships with teams from right across the organisation
  • you'll be contracted to our Haig House hub with a minimum expectation of two days per week working in person at the hub and flexibility for working remotely/at home when not on site
  • join a collaborative and ambitious Brand team with real variety in day-to-day work and the chance to develop expertise across campaign delivery, research, creative production and brand governance
  • balance attention to detail with a practical approach and help shape how a national organisation presents itself across every channel

Requirements

  • experience in brand management, creative development and content creation
  • excellent eye for design
  • confident working with brand guidelines and tone of voice
  • enjoy collaborating with a wide range of stakeholders to bring ideas to life
  • organised enough to juggle multiple projects, comfortable working to deadlines
  • confident managing brand assets, toolkits and creative workflows while ensuring everything meets a consistently high standard
  • minimum expectation of two days per week working in person at the hub (location requirement)
  • RBL’s shortlisting criteria are based on the evidence provided in your application against the essential criteria in the Person Specification (as stated)

Preferred

  • None explicitly stated.

Benefits

  • 28 day’s paid holiday (plus bank holidays) increasing with service, with optional annual leave purchase scheme of up to 5 working days
  • Enhanced paid maternity, paternity and adoption leave
  • Generous pension scheme with employer contributions ranging from 6% to 14%, depending on length of service
  • Range of flexible working options may be available, depending on your role
  • Employee Assistance Programme providing confidential counselling, financial and legal advice
  • Range of courses delivered by learning specialists to support your development goals and objectives
  • Opportunities to volunteer
  • Travel loans, Cycle to Work, and more!
Royal British Legion logo

Royal British Legion

3.7 Glassdoor

The Royal British Legion brings society together to recognise, remember, and support the Armed Forces community.We've been here since 1921, and we'll be here as long as they need us, to ensure their unique contribution is not forgotten.We are the country’s largest Armed Forces charity, with 180,000 members, 110,000 volunteers, 1,900 employees, and a network of partners and charities, helping us give support, whatever the need, whenever it’s needed.Our work is made possible thanks to the tremendous efforts of our members, supporters, volunteers, and employees. We will continue to use data and insight, learn from our successes, and adapt our ways of working and services to meet evolving needs, so that we can support more people and have an even greater impact on the Armed Forces community.

Founded in 1921
London, England, GBR
1.8K employees (70 in marketing)
74% recommend to a friend
64% CEO approval

Traffic Signals

Monthly Visitors
180.6K
Monthly Google Ads Budget
$87
Traffic Source Mix
Search
57.1%
Direct
21.3%
Referral
10.9%
Social
5.3%
Paid
4%

Headcount Trend

Current headcount: ~1.8K

Marketing Team

Marketing Team Size
70 (4% of company)
Marketing Roles Posted (Last 30 Days)
3

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