Responsibilities

• Leading our content and brand strategy - growing our brand awareness, improving conversion by increasing trust and removing friction, and driving customer engagement and monetisation
• Owning our content and brand channels - website, email, newsletter, social, PR
• You'll be the 'keeper of the brand' within the team - owning the brand guidelines, ensuring the brand is consistent across touch points, and building and managing the process and systems to ensure this happens. The brand is currently undergoing a refresh, so you'll be launching and embedding a shiny new brand!
• You’ll lead marketing campaigns, ensuring that all assets are ready on time and on brand
• You’ll measure brand and content performance, adapting the plan based on learnings
• Leading our brand and content team for the first year

Requirements

• 5+ years’ experience in a brand and content role, with experience in fintech or an adjacent business category
• You have a clear grasp on content and marketing strategy and how to apply it throughout the marketing lifecycle, and can build and execute a content strategy from the ground up
• You know what good looks like for content - from landing pages to short form video - and how to get it made beautifully, effectively and efficiently
• You have strong project management skills to keep content production on time
• You’re confident leading 4 marketers effectively
• Strong analytical skills; the ability to measure and show the impact of your work

Preferred

• You invest yourself and know the difference between a SIPP and an ETF
• A strong creative eye and attention to detail

Benefits

• Impact from day one You’ll be solving real problems that make a measurable difference to the business and our users. Room to grow We’re scaling fast, and there’s plenty of opportunity to take on more responsibility and evolve with the company. Transparent and open culture From regular team updates to open Slack channels — we keep communication honest and decisions collaborative. Supportive team You’ll join a team of thoughtful, motivated people who care about what they build and how they build it. Remote and flexible Work from wherever suits you best. We care about outcomes, not time zones.