Brand & Content Lead

London, UK (Hybrid)

Salary Not AvailableSenior Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own multi-channel external storytelling by shaping content strategy, distilling complex technical topics into credible public language, and driving performance through measurable storytelling across engineering-driven audiences.

  • Content strategy and channel leadership across LinkedIn, X, YouTube, and website to transform complex topics into credible public messaging.
  • Event communications and on-site content: briefing designers, coordinating with legal/security, and capturing material at exhibitions.
  • Performance and storytelling: track metrics, extract real stories from product teams, and refine tone and voice for European industrial credibility.

Job Description

Responsibilities

  • Build and own the content strategy across LinkedIn, X, YouTube, the website, and future channels
  • Write posts, announcements, event content, product-related updates, executive content, and campaign copy
  • Turn technical and industrial topics into clear, sharp, credible public communication
  • Work with engineers and product teams to extract real stories from real work
  • Run the content calendar without becoming a slave to it
  • Lead event communications before, during, and after major exhibitions
  • Travel to events and sites to capture content, interview people, brief designers, and produce material
  • Give clear creative direction to designers, video editors, agencies, and freelancers
  • Support press and announcements: draft materials, briefing notes, amplification plans, in coordination with comms leadership
  • Maintain and update website news, events, and selected content pages

Requirements

  • Native-level English; excellent writing and editing
  • A portfolio that shows voice, judgement, and range
  • 3–6 years building or running social/content channels (LinkedIn, X, YouTube, website)
  • Strong ownership, structure, and deadline discipline
  • Ability to manage stakeholders without becoming a bureaucrat
  • Ability to translate complex technical topics into clear public language
  • Comfort with analytics, reporting, and performance improvement
  • Basic visual literacy — you can brief and shape content, not just write it
  • Willingness to travel 30–40% for events, exhibitions, and on-site content production

Preferred

  • Background in defence, aerospace, deep tech, hardware, robotics, manufacturing, or engineering-led companies — but appetite beats pedigree here
  • Experience building founder, CEO, or executive voice
  • Working knowledge of Figma or equivalent
  • Experience directing designers, video teams, agencies, or freelancers
  • Interest in European security, industrial capacity, autonomy, and advanced manufacturing
Destinus logo

Destinus

4.0 Glassdoor

Destinus develops and manufactures strike and air defence systems in Europe.We design key technologies in-house and produce across a European industrial footprint to deliver deployable, cost-effective systems for modern armed forces.Our products are built for serial production, rapid upgrade cycles, and integration with European and allied defence systems.Destinus combines defence technology speed with industrial manufacturing scale.

Founded in 2021
Katwijk, South Holland, NLD
432 employees (29 in marketing)
63% recommend to a friend

Traffic Signals

Monthly Visitors
39.9K
Traffic Source Mix
Search
47.3%
Direct
42.2%
Referral
6.5%
Social
2.7%
Paid
1.1%

Headcount Trend

Current headcount: ~432

Marketing Team

Marketing Team Size
6 (1% of company)

Funding

Total Funding
$116.8M
Last Raise
$58.6M
Debt Financing, 5 months ago

Funding History

  • Dec 2025
    Debt Financing • $58.6M
  • Apr 2023
    Grant • $29.2M
  • Feb 2022
    Seed • $29M

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