Responsibilities

• Develop and execute comprehensive branding strategies aligned with company objectives
• Manage social media platforms to increase brand visibility and engagement
• Oversee product management initiatives to ensure brand consistency across all offerings
• Conduct market research and analyse industry trends to identify new opportunities
• Coordinate public relations activities to enhance brand reputation
• Utilise Adobe Creative Suite tools to create compelling visual content for campaigns
• Implement marketing campaigns targeting B2B clients to expand business partnerships
• Monitor and analyse campaign performance metrics, adjusting strategies as necessary
• Collaborate with cross-functional teams including marketing, sales, and design departments
• Maintain up-to-date knowledge of industry developments and competitor activities

Requirements

• Proven experience in social media management, branding, and marketing roles
• Strong analysis skills with the ability to interpret data and generate actionable insights
• Experience in market research and public relations is highly desirable
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Knowledge of product management processes and B2B marketing strategies
• Excellent communication skills, both written and verbal
• Organised with the ability to manage multiple projects simultaneously under tight deadlines
• Creative thinker with a passion for building compelling brand stories
• Relevant qualifications in marketing, communications, or related fields are preferred