University of St Andrews Shop Ltd

Brand Ambassador

UK (On-site)

Salary Not AvailableEntry LevelPart time

Posted 2 months ago

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Job Summary

Own content creation and delivery across social, email, and in-store campaigns, ensuring brand-consistent storytelling and alignment with retail priorities and the marketing calendar while turning data into improved engagement and impact.

  • Coordinate social, email, and in-store content production to drive engagement and sales-aligned campaigns.
  • Collaborate on photoshoots, visuals, and assets for product launches, events, and promotions in line with brand guidelines.
  • Track performance across channels, translate analytics into actionable improvements for content and calendar planning.

Job Description

Responsibilities

  • Support the creation and delivery of engaging content across social media, email (Shopify newsletters), and in-store campaigns, aligned with retail priorities and seasonal activity
  • Follow University of St Andrews Shop brand guidelines to ensure content is consistent across social media, online, and in-store channels
  • Assist with monitoring campaign and content performance, using data to help improve engagement and overall campaign effectiveness
  • Social Media Planning: Support the creation and scheduling of social media content using Hootsuite
  • Help ensure content aligns with the wider marketing calendar and retail campaigns
  • Follow brand guidelines to maintain a consistent tone across platforms
  • Content Creation: Design and produce engaging marketing materials, including: Social media graphics, Reels and short-form video content, Promotional assets for campaigns and shop activity
  • Support in sharing retail activity (products, promotions, events) into compelling digital content
  • Community Engagement: Support the growth of the Shop’s online presence, Increase follower growth and engagement across platforms
  • Identify and respond to: Student trends, Retail trends, Opportunities to highlight student life and university culture

Requirements

  • Current student at the University of St Andrews
  • Strong interest in marketing, retail, or social media
  • Confident, proactive, and able to work independently
  • Strong communication and organisational skills
  • Active user of social media platforms

Preferred

  • Experience with: Hootsuite (or similar scheduling tools)
  • Canva or design software
  • Shopify or e-commerce platforms
  • Interest in content creation (photography, video, digital design)
  • Basic understanding of analytics and reporting

Benefits

  • Hands-on experience in retail marketing and e-commerce
  • Exposure to industry tools such as Shopify and Hootsuite
  • Opportunity to develop content creation and analytical skills
  • Flexible working hours around academic commitments
  • Involvement in a dynamic University retail environment