Own brand advocacy and field activation across education, events, and culture; drive tastings, trainings, and content to grow Jameson visibility in local markets.

• Brand Education - Support local sales team in educating staff in key trade accounts with a focus on bartender education in key outlets. Conduct tastings / education for groups of drinks industry influencers & target consumers to ensure a comprehensive understanding of the Jameson brand history, heritage & production process.
• Brand Activation - Collaborate with local brand and sales teams to identify and execute a range of brand activations. From events to unique experiences, work within the local brand plan to build brand awareness, drive and create brand development opportunities in relevant spaces.
• Cultural Advocacy - Engage with the local cultural landscape by connecting with key figures in the community, including musicians, creators, and other cultural connectors. Collaborate with this community to authentically drive brand awareness.
• Content Creation - Draw on your creative side to capture on-brand content to share on local & global brand channels.
• Share of Mind - Ensure the Jameson brand is front of mind with our consumers.