Responsibilities

• Execute brand activations including sampling events, in-outlet tastings and promotional activities across key customers and venues.
• Represent Sunrise brands at industry trade shows, festivals and customer events.
• Confidently present brand stories, product credentials and serving rituals to customers and consumers.
• Support the setup and execution of brand stands, POS materials and activation kits while ensuring brand guidelines are followed.
• Work closely with the Sales team to support new listings, customer activations and priority accounts.
• Maintain high standards of brand representation and professionalism at all events and activations.
• Gather consumer and customer feedback during activations and share insights with Trade Marketing and Marketing teams.

Requirements

• Energetic and engaging individuals who enjoy interacting with people and representing brands.
• Passion for premium brands and creating memorable consumer experiences.
• Strong communication and presentation skills.
• Well organised and reliable with strong attention to detail.
• Proactive and hands-on approach with the ability to work independently in a field-based role.
• Comfortable working evenings and weekends when required for events and activations.

Preferred

• Experience in brand activation, events, hospitality or experiential marketing is desirable.
• Interest in beer, hospitality and drinks culture is highly desirable.
• A full UK driving licence is preferred.

Benefits

• Additional leave
• Company events
• Company pension
• Cycle to work scheme
• Employee discount
• Enhanced maternity leave
• Enhanced paternity leave
• Health & wellbeing programme
• Sick pay
• Store discount