Responsibilities

• Brand Development: Develop Origin B2C brand and bring brand positioning to life across consumer touchpoints.
• Social Strategy: Own the Instagram strategy and partner with the social agency to ensure content is on brand and on strategy.
• Ambassador Program: Recruit, brief, and manage three to four brand ambassadors.
• Partnerships: Identify and manage two to three brand partners in strength, wellness and fitness.
• Email Marketing: Manage the consumer email programme, ensuring tone and content build brand consistency over time.
• Campaign Content: Brief and collaborate with the creative team to produce content for campaigns, social, and ambassadors.
• Measurement: Build and maintain a robust methodology for measuring and tracking brand growth.

Requirements

• 5+ years experience building a consumer-facing brand.
• 3+ years hands-on experience leading strategy and content development on Instagram, including organic and paid social.
• Experience managing ambassador/influencer relationships from brief to content delivery.
• Strong creative judgement; able to articulate what good looks like in brand content.
• Ability to write in the brand voice and brief others to do the same.
• Comfortable managing multiple external partners simultaneously.
• Willingness to get stuck in; small team with big ambitions and impact.
• Interest in fitness and the gym; familiarity with fitness/lifestyle brands preferred.
• Experience in fitness, sport, or an active lifestyle brand.
• Experience shooting stills or video.
• Brand awareness-building experience from a low base.

Preferred

• You have experience in fitness, sport or an active lifestyle brand.
• You've got experience shooting stills or video. Double bonus points if you're happy being in front of the camera too.
• You've worked on a brand that was building consumer awareness from a low base.

Benefits

• Casual dress
• Company events
• Company pension
• On-site gym
• On-site parking