B2C Marketing Lead

Bolton, UK (Hybrid)

£45K/yr – £51K/yrMid LevelFull time

Posted 2 months ago

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Job Summary

Own the patient acquisition and conversion flow for NHS and private pathways, turning insight into campaigns and digital journeys that reduce barriers and improve access to care.

  • Own patient acquisition, engagement and conversion with a focus on informed choice and accessible care.
  • Translate strategy into campaigns and patient journeys that lift awareness and conversion across NHS and private pathways.
  • Identify and remove barriers in the awareness-to-treatment journey to boost attendance and private demand.

Job Description

Own the patient acquisition and conversion flow for NHS and private pathways, turning insight into campaigns and digital journeys that reduce barriers and improve access to care.

  • Own patient acquisition, engagement and conversion with a focus on informed choice and accessible care.
  • Translate strategy into campaigns and patient journeys that lift awareness and conversion across NHS and private pathways.
  • Identify and remove barriers in the awareness-to-treatment journey to boost attendance and private demand.
SpaMedica logo

SpaMedica

3.2 Glassdoor

SpaMedica is the UK’s largest independent provider of ophthalmic care, working in partnership with thousands of optometrists and healthcare professionals to deliver expert eye care across the country.With more than 60 hospitals nationwide, we provide fast, seamless access to high-quality ophthalmology services in modern, purpose-built facilities – combining national scale with clinical excellence.Our specialist services include cataract surgery, AMD treatment, glaucoma management, YAG laser capsulotomy, oculoplastics and vitreoretinal surgery. Alongside our NHS services, Freedom Vision offers private cataract surgery, giving patients greater choice and flexibility in how they access treatment.Clinical outcomes and patient care are at the heart of everything we do. 97.6% of our cataract patients achieve visual acuity of 6/12 or better following surgery – amongst the highest outcomes reported nationally.Through our Post-Op Accreditation Programme, we collaborate with more than 6,000 optometrists to support vital post-operative care within local communities. As a registered CPD provider with the General Optical Council, we are also committed to supporting ongoing clinical education and professional development.At SpaMedica, we believe great eye care changes lives. Our mission is simple: to deliver timely, safe and high-quality eye care that protects and restores sight, improving lives through compassionate, patient- centred care.

Founded in 2008
Bolton, England, GBR
859 employees
60% recommend to a friend
66% CEO approval

Traffic Signals

Monthly Visitors
55.1K
Traffic Source Mix
Search
59%
Direct
33.8%
Referral
4.7%
Social
1.2%
Paid
1.2%

Headcount Trend

Current headcount: ~859

Funding

Last Raise
Private Equity, 10 years ago

Funding History

  • Sep 2016
    Private Equity