B2B Marketing Manager

London, UK (Hybrid)

£50K/yr – £60K/yrSenior LevelFull time

Posted 2 weeks ago

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Job Summary

Own and optimize Lottie’s B2B acquisition channels beyond CRM while building and running the events programme and partnerships to generate pipeline, and manage budget and reporting across channels.

Own and optimize B2B acquisition channels beyond CRM
Build and run the events programme and partnerships to generate pipeline
Track and report channel metrics and pipeline progress

Job Description

Responsibilities

Own and run Lottie's B2B acquisition channels beyond CRM: events (from hyper-local lunches to larger sector events), partnerships (accountants, CQC consultants, and other trusted intermediaries), direct mail, trade press, and paid social.
Build the events programme from scratch: identify the right formats and audiences, run them, and work out what actually produces pipeline.
Develop referral and partnership relationships that borrow trust from intermediaries care providers already listen to, rather than relying on cold outbound.
Set and manage budget across channels in collaboration with the VP Commercial, and reallocate towards what's working.
Report on lead indicators specific to each channel (partner-sourced pipeline, event-attributed opportunities, response rates on direct mail) as well as the company-level metrics they roll up to: demos booked and new MRR.

Benefits

Benefits & Culture: See here
Equity: A very generous EMI share offering
Holiday: 26 days + bank holidays

Lottie

LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.

Founded in 2009

Bristol, England, GBR

31 employees (4 in marketing)

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