B2B Marketing Manager - 12 month contract at Care ADHD | London, UK | £45K/yr – £55K/yr

Care ADHD

B2B Marketing Manager - 12 month contract

London, UK (Hybrid)

£45K/yr – £55K/yrMid LevelContract

Posted 3 weeks ago

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Job Summary

Shape the partnership narrative end to end for healthcare and education audiences, turning evidence into ready-to-use assets, events, and enablement packs that drive trusted collaboration.

Segmented messaging: build and maintain outreach packs and core collateral for NHS ICB, GPs, referrals, and CYP education ecosystems.
Proof governance: source, validate, and document outcomes data, patient satisfaction, and governance metrics to support credible claims.

Job Description

Partnerships proposition and messaging (by segment)
Own and evolve value propositions, messaging frameworks and “proof packs” for key partnership audiences, including but not limited to: NHS ICB stakeholders (commissioning-focused)
GPs and referral pathways (practical referral and patient outcomes lens)
Education ecosystems (CYP service enablement and outcomes lens)
Ensure messaging is aligned with brand narrative and editorial standards set by the Brand & Content Lead.
Maintain a clear “claims discipline”: what we can say, what must be evidenced, and what needs approval.
Outreach enablement packs and collateral system
Create and maintain segment-specific outreach packs that the Partnerships team can use consistently, including but not limited to: - Core deck + modular slides - One-pagers and leave-behinds - FAQs and objection-handling - Email templates / follow-up templates - Case study snippets and proof points
Build a scalable collateral library with version control, templates, and clear ownership.
Proof points, evidence and case studies

Own the development and refresh of partnership proof points, working with internal teams to source and validate: outcomes data, patient satisfaction (NPS), Trustpilot reviews; waiting times, capacity and operational/service metrics; clinical governance metrics (where appropriate and approved)
Lead the creation of case studies across: patient voice (with safeguarding and consent processes)
Ensure all proof is documented, traceable, and approval-ready.
Events programme and follow-up engine
Build and run a partnerships events programme (in collaboration with the Partnerships team): - Event themes by audience segment - Logistics management - Budget management and reporting - Event marketing materials and messaging - Pre-event outreach assets and post-event follow-up packs - Ensure events are tied to clear objectives and that follow-up is structured and consistent.
Cross-functional coordination and governance
Work closely with Partnerships (BD), Marketing, Clinical and Ops to ensure materials are accurate, credible and operationally grounded.
Manage approvals for partnership-facing claims and materials: Primary approval: CMO; Additional approval where relevant: Clinical / Ops / Governance
Maintain strong documentation and stakeholder updates so the Partnerships team always knows what’s available and what’s coming.
Ad hoc bid/tender support (as needed, not owned)

Strong experience in B2B/B2G marketing, partnerships marketing, or stakeholder marketing - ideally in healthcare, public sector, education or other high-trust environments.
Experience working alongside BD teams and ensuring smooth, efficient workflows between Marketing and BD.
Exceptional event and event marketing experience, with strong logisitics and project management skills.
Excellent writing and messaging skills: can craft decks, one-pagers, emails, case studies and proof-led narratives.
Confident building enablement systems: templates, libraries, version control, and “definition of ready” materials.
Strong stakeholder management skills and comfort working cross-functionally.
Practical understanding of evidence-based marketing and proof-point governance.
Comfortable using modern collaboration tools and structured workflows (e.g., Slack, ClickUp, shared libraries).

- Competitive salary £45,000 - £55,000
- Work Hybrid in our Canary Wharf Office
- 25 days annual leave, plus UK bank holidays (33 days in total)
- Team get-togethers
- A paid day off on your birthday
- Office equipment when you join
- Pension contribution

Care ADHD

CARE ADHD is dedicated to providing affordable, high-quality ADHD assessment, diagnosis, and treatment for adults. Our consultant psychiatrist-led team follows gold-standard guidelines set by the National Institute for Healthcare and Clinical Excellence (NICE). We are regulated by the Care Quality Commission and all our clinicians are professionally registered and DBS checked. At CARE ADHD, we strive to offer comprehensive support, understanding, and care, ensuring every patient feels valued and listened to. Join us on a journey towards better mental health and well-being.

Wideopen, England, GBR

192 employees (7 in marketing)

www.careadhd.co.uk