Responsibilities

• Growth Marketing and Demand Generation - Develop/refine ICP, positioning, value propositions, and messaging for different audiences including employers, insurers, brokers, and end users through structured test and learn.
• Own the execution of multi-channel growth campaigns across email, LinkedIn, newsletters, webinars, and partnerships
• Design and execute marketing-led inbound lead generation.
• Work closely with the sales team to support sales-led outbound lead generation, building and optimising nurture sequences and outreach.
• Design and deliver webinars including panel creation, Q&A, promotion, asset creation, audience poll, and follow-up nurture sequence.
• Monitor campaign performance. Report on and refine key growth metrics including engagement, MQLs, MQLs->SQLs conversion, and campaign performance.
• Create and manage a schedule of content for social media, newsletters, and marketing campaigns
• Support website updates, SEO optimisation, and landing page creation
• Manage CRM and marketing automation workflows (e.g. HubSpot)
• Product Marketing - Produce templates, newsletters and announcements to drive user registration and platform engagement

Requirements

• 3-5 years’ experience in growth and/or product marketing (ideally both)
• Demonstrable experience working in an early-stage scrappy start-up, building marketing or communications activities from scratch
• Proven experience with Hubspot and marketing automation to build and manage sequences
• Proficiency using various social media platforms and communications and design tools (i.e. Canva), demonstrating community growth, reach and engagement
• Experience designing and developing marketing materials for internal and external use, using both text and visuals; strong copywriter and content creator
• Ability to translate complex information into digestible one-pagers tailored to different audiences
• Experience supporting sales, GTM, commercial growth from a marketing perspective
• Experienced storyteller, effectively selling a mission-led vision
• Experience communicating effectively with B2B audiences and end users
• Ability to be a team player, who thrives in collaborative environments

Nice to have

• Experience working in the UK employee benefit market
• International exposure (Australia, US, or Canada)
• Knowledge of or experience in women’s health

Benefits

• Remote and flexible work arrangements
• Full access to Anya’s award-winning women’s health support
• A unique opportunity to shape the commercial strategy of an innovative, mission-driven product
• Work with a tight-knit, passionate, and world-class team who care deeply about what they are building