Automation & AI Assistant CRM Manager at Charlotte Tilbury | London, UK

Charlotte Tilbury

Automation & AI Assistant CRM Manager

London, UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 1 month ago

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Job Summary

Own CRM lifecycle across email, push, SMS, and in-app for a beauty brand, driving personalized journeys and AI-backed optimization at scale.

CRM Campaign Execution: plan, build, QA, and deploy cross-channel campaigns and manage journeys in Braze.
Personalisation & Customer Experience: use data and segmentation to tailor messages and leverage dynamic content for real-time engagement.
AI & Innovation: apply AI tools to improve efficiency, targeting, timing, and content recommendations, with cross-functional testing and rollout.

Job Description

Responsibilities

CRM Campaign Execution: plan, briefing, build, QA, and deployment of CRM campaigns across email, push, SMS, and in-app messaging; manage customer journeys in Braze.
Coordinate calendars and ensure timely delivery of communications across teams.
Personalisation & Customer Experience: leverage data and segmentation to deliver targeted communications; use Movable Ink for dynamic real-time content; identify opportunities to improve engagement through behavioural targeting and lifecycle optimization.
AI & Innovation: use AI tools to improve CRM effectiveness, stay informed on emerging AI trends, and test and scale AI-enabled initiatives with internal partners.
Mobile App CRM: support the full app funnel and build mobile-first journeys using push, in-app messaging, app inbox/content cards, and email/SMS support journeys.

Personalisation & Customer Experience

Leverage customer data and segmentation to deliver highly targeted and personalized communications.
Use Movable Ink to create dynamic and real-time personalized content experiences.
Identify opportunities to improve customer engagement through behavioural targeting and lifecycle optimization.

AI & Innovation

Use AI tools and automation to improve CRM effectiveness, efficiency, and scalability.
Stay informed on emerging AI trends and recommend innovative ways to improve CRM performance and customer experience.
Partner with internal teams to test and scale AI-enabled CRM initiatives.

Mobile App CRM

Support CRM activity across the full app funnel e.g. acquisition, activation, engagement, feature adoption, push opt-in, revenue and repeat app usage.
Build, test and optimise mobile-first journeys using push notifications, in-app messaging, app inbox/content cards and email/SMS support journeys.

Charlotte Tilbury

B.TECH stands as a dynamic Egyptian narrative embodying innovation, expansion, and influence. Our story began in 1997 with the introduction of Egypt's first electronics retail concept, we pride in our unrivaled position, with a wide network of over 175 stores across Egypt. Our success is underlined by leading the digital retail revolution in the Middle East and introducing our unique financing solutions, which have played a pivotal role in gaining unparalleled popularity among the Egyptian market, which positioned us as the number one choice for consumers and cemented our status as a powerhouse of innovation and market expansion. Our dedicated team, now over 5k strong, reflects our strong growth strategy centered on digital transformation, technology integration, and achieving success across a variety of dynamic, high-growth business sectors.

Founded in 1997

Nasr City, Cairo, EGY

4.2K employees (226 in marketing)

apply.workable.com/b-tech