Responsibilities

• Audience Strategy
• Develop and deliver long-term audience growth strategies for artists, extending beyond release cycles into always-on fan development
• Identify and prioritise key audience opportunities, shaping strategies in collaboration with core campaign teams
• Build holistic audience plans across platforms, content, community, and partnerships
• Lead fan engagement strategies around key moments (releases, touring, live activity, cultural moments)
• Work closely with internal Audience functions (Creators, Digital Partnerships, Youth Marketing, Fused) to ensure aligned and impactful execution
• Artist Digital & Fan Infrastructure
• Define and oversee social media strategy and channel management, including identifying when to bring in external partners
• Establish and evolve fan communities, including platform selection, tone of voice, and engagement frameworks
• Lead the creation and management of secondary and niche fan pages where relevant

Requirements

• Direct experience of working with artists
• A forward-thinking digital marketer who challenges convention and brings new ideas
• Strong understanding of fan behaviour, online communities, and music culture
• Experience managing multi-channel digital campaigns within music or entertainment
• Confidence working cross-functionally with multiple stakeholders
• A balance of creative thinking and operational execution
• Passion for building fandom, not just driving reach

Preferred

• Line Management