Associate Marketing Manager - 18 month FTC

Welwyn Garden City, Hertfordshire, UK (Hybrid)

Salary Not AvailableEntry LevelFull time

Posted 1 month ago

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Job Summary

Own the brand plan for Shreddies and Shredded Wheat, with room to lead a smaller brand and drive cross-functional collaboration across local and regional teams.

  • Portfolio Growth: Turn insights into opportunity areas and embed digital, social, and eCommerce in every plan.
  • Program Accountability: Own budgets, track results, and adjust tactics based on learnings.
  • Stakeholder Coordination: Align Brand, Insights, R&D, Commercial, and agencies to deliver cohesive campaigns.

Job Description

Responsibilities

  • Successful development and execution of brand plans across local brands Shreddies and Shredded Wheat, with potential to lead smaller brands.
  • Using insights and data to uncover key opportunities for your portfolio.
  • Ensuring digital, social and eCommerce are embedded in brand and communication plans.
  • Collaborating with internal stakeholders locally and regionally to manage all brand-related topics, including Brand Teams, Consumer Insights, R&D, Commercial, CDT, Finance, and Supply/Demand Planning.
  • Working with external agencies on media planning, creative, consumer promotions and PR.
  • Playing an active role in the UK brand marketing team to drive synergies across teams.
  • Evaluating marketing programme effectiveness and adjusting plans based on learnings.
  • Budget ownership and management to maximise spend efficiency and eliminate waste.
  • Managing packaging artwork changes and communication.
  • Monitoring industry and competitor activity to adapt plans in a changing FMCG environment.
Cereal Partners Worldwide (Nestlé & General Mills) logo

Cereal Partners Worldwide (Nestlé & General Mills)

Cereal Partners Worldwide (CPW) is a leading global breakfast cereal company and the maker of Nestlé Breakfast Cereals, including some of the world’s most iconic breakfast cereals brands, such as NESQUIK®, FITNESS®, CHEERIOS® and CHOCAPIC®. With a portfolio of over 40 brands catering to all ages and lifestyles, CPW is committed to making breakfast better by offering convenient, tasty and nutritious food that helps people start their day in the best possible way. Established in 1990, CPW is a longstanding partnership between Nestlé & General Mills, bringing together the world-class capabilities of both companies. Headquartered in Switzerland, CPW operates a strong worldwide network with 3,800 dedicated employees, 15 production facilities and sales teams in more than 130 countries. Different countries, different tastes, different dietary needs, different lifestyles – but always offering convenient, nutritious, and tasty breakfast options for people around the world! Ever since CPW was created, our purpose of making breakfast better has been guiding the business to proudly serve over millions of bowls of cereals every day, making a positive impact on breakfast routines worldwide.

Founded in 1990
La Tour-de-Peilz, Vaud, CHE
1.1K employees (100 in marketing)

Traffic Signals

Monthly Visitors
309.4K
Monthly Google Ads Budget
$1.3K
Traffic Source Mix
Search
54.9%
Direct
31.8%
Referral
7%
Social
4.8%
Paid
1.3%

Headcount Trend

Current headcount: ~1.1K

Marketing Team

Marketing Team Size
100 (9% of company)
Marketing Roles Posted (Last 30 Days)
1