Responsibilities

• Influence at Born is Creator-Led Brand Building - we don't see creators as a bolt-on amplification tactic, we build them into brand strategy from the ground up. This role sits at the sharp end of that belief. You'll own the relationships, negotiations, and delivery that turn creator partnerships into brilliantly executed brand moments, working across our Creator talent pools and helping shift creators from amplifiers to genuine strategic integrators.
• Creator Strategy
• You'll be developing sharp insights and creative springboards alongside our Creative, Strategy and Media teams, shaping genuinely creator-led RTBs. You'll own this process across your day-to-day clients, ensuring the work delivers on our Creator-Led Brand Building proposition, with support from your Director or Head of Influence on larger, more complex briefs.
• You'll be connecting Influence with our wider Creative, Media and Strategy teams, ensuring creator thinking is integrated from the outset rather than bolted on.
• Casting & Vetting
• You'll be overseeing the end-to-end casting and vetting process, working with your Influence Manager or Senior Influence Manager to develop creator frameworks grounded in commercial, cultural and strategic rigour.
• You'll champion diverse, representative creator casting that reflects a brand's real audience.
• You'll present creator recommendations to clients with confidence, backed by clear strategic rationale.
• Commercial & Client Leadership
• You'll lead high-value talent negotiations, including VIP and celebrity partnerships, confidently managing complex commercial discussions across usage rights, licensing, production costs and paid amplification.

Requirements

• Talent-obsessed: you know the creator economy inside out, and see relationships with talent and their representatives as the job, not a task within it.
• Commercially sharp: you're comfortable owning negotiation, rates and rights conversations, and you protect margin without damaging relationships.
• Delivery-first, strategically sound: you take pride in executing brilliantly with your team, and you are excited and motivated by pushing work out of the deck and into reality.
• Results-oriented: you take pride in great results - both internally when it comes to running efficient and profitable campaigns, and externally when it comes to strategic alignment and measurement excellence of your projects
• Calm under pressure: production timelines slip, creators go quiet, briefs change - you keep things moving without losing your cool.
• Innovation mindset: you love the advancements of this industry and are open to collaboration and pitching new ideas for how we can be the best we can be
• A true partner to creators: you see creators as professionals to be respected, not assets to be managed.
• Client confident: you are comfortable and confident in pitching and engaging with clients to create collaborative, integrated creator work
• Highly organised: Influence moves fast - there's a lot of content and a lot of deadlines, so the ability to run a tight ship is a must.
• Pride in your work: we treat our clients' brands as our own and are meticulous about our approach. You take real pride in what you deliver.