Associate Director, Social & Digital Marketing at Authentic Brands Group | London, UK

Authentic Brands Group

Associate Director, Social & Digital Marketing

London, UK (On-site)

Salary Not AvailableDirector/ExecutiveFull time

Posted 2 months ago

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Job Summary

Own the cross-brand social and digital playbook for a fashion portfolio in EMEAI, turning brand goals into platform-tailored campaigns and scalable content while coordinating with licensees and regional teams.

Lead social strategy and execution across multiple brands and territories with a clear link to business results.
Translate objectives into 360° campaigns across Meta, TikTok, YouTube, Pinterest, and emerging channels with a channel-specific focus.

Job Description

Lead the social and digital marketing strategy across the Lifestyle Fashion portfolio in EMEAI, aligning global brand direction with regional market priorities and commercial objectives (own the TedBaker London & Hunter global social accounts)
Drive audience growth, engagement, and brand relevance through social-first and content-led marketing strategies.
Partner closely with licensees and regional teams to improve social planning, campaign execution, and platform performance across markets.
Develop integrated 360° marketing campaigns across key digital and social platforms including Meta, TikTok, YouTube, Pinterest, and emerging channels.
Identify new opportunities for content, creator partnerships, digital activations, and platform innovation to support both brand and commercial growth.
Act as a digital and social thought leader internally, embedding best practices, platform expertise, and evolving consumer trends across the organisation.
Lead end-to-end execution of digital and social campaigns, ensuring high-quality delivery across multiple brands and territories.
Translate brand and commercial objectives into clear, actionable social and content plans.
Ensure campaigns are tailored for platform behaviour, audience engagement, and regional relevance.
Support key seasonal launches, collaborations, retail moments, and major brand activations with impactful digital execution.

Multiple years of experience in social, digital, or integrated marketing, ideally within fashion, lifestyle, retail, or consumer brands.
Strong understanding of social-first marketing, content strategy, influencer marketing, and audience growth.
Proven experience running a global social account, developing content & scaling performance.
Experience working with regional markets, partners, or licensees across EMEAI.
Strong commercial awareness with the ability to connect brand storytelling to business results.
Confident using performance insights, analytics, and reporting tools to guide decision-making and optimisation.
Excellent stakeholder management and presentation skills, with the ability to influence across multiple teams and levels.
Hands-on knowledge of social platforms, content publishing, analytics, and creative workflows.
Strong proficiency across digital reporting tools, content editing software (e.g. adobe or similar)

Authentic Brands Group

2.8 Glassdoor

Authentic Brands Group (Authentic) is a unified platform that integrates M&A, licensing, brand strategy and digital innovation to unlock the power of its global portfolio. It connects iconic sports, lifestyle, entertainment and media brands with best-in-class partners to optimize long-term value in the marketplace. Authentic owns more than 50 global brands, generating approximately $32 billion in annual retail sales. These brands have a significant presence in 150 countries, with more than 29,000 freestanding stores and shop-in-shops, as well as 460,000 points of sale worldwide. Authentic’s portfolio of globally recognized brands includes Shaquille O’Neal, David Beckham, Reebok, Champion, Nautica, Elvis Presley, Marilyn Monroe, Sports Illustrated, Eddie Bauer, Aéropostale, Lucky Brand, Nine West, Brooks Brothers, Juicy Couture, Vince Camuto, Quiksilver, Billabong, Sperry, Hunter and Ted Baker. Through its joint venture with Saks Global, Authentic Luxury Group (ALG), it drives growth for luxury and accessible luxury brands, including Barneys New York, Judith Leiber, Hervé Léger, Vince, Neiman Marcus, Saks Fifth Avenue and Saks OFF 5TH.For more information, visit authentic.com.***We have been made aware of fraudulent job offers and interview requests being sent by individuals falsely claiming to represent Authentic. These scams are often initiated via email, employment websites and social media, and may include fake interview requests, offer letters or attempts to collect personal and financial information. If you believe you've been contacted by someone impersonating an Authentic team member, please report it immediately by emailing peopleandculture@authentic.com.***

Founded in 2010

New York, New York, USA

639 employees (225 in marketing)

corporate.authentic.com

44% recommend to a friend

39% CEO approval