Associate Director, Digital

London, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 1 month ago

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Job Summary

Own cross-channel media planning and unified campaign storytelling, tying plans to business KPIs and leading test‑and‑learn with an activation network.

  • Architect cross-channel media plans and budget allocations with ongoing reporting and post-campaign analysis.
  • Project the client narrative from strategic planning through PCA while coordinating a wider activation team.
  • Define test and measurement frameworks and ensure timely media executions through activated specialists.

Job Description

Responsibilities

  • Architect and steward business outcome driven media plans, owning the creation of overall plans, cross-channel budget allocations, in flight cross-channel reporting & optimisation, and post-campaign analysis
  • Serve as the client’s key contact for a unified view of campaigns, narrating the story from strategic planning through PCA
  • Participate in sprint ceremonies as media consultants and embedded contributors, supporting prioritization, test refinement and hands-on planning
  • Develop media plans to support test and measurement framework as needed
  • Coordinate a wider team of activation specialists to ensure timely media executions (note commission will be applied to media following existing SOW)

Requirements

  • Superb knowledge of the digital media landscape and the dynamics of activation across all relevant channels
  • Highly capable in client management including senior stakeholders
  • Digital native—strong understanding of digital platforms and capabilities and able to converse with activation at a tactical execution level
  • Ability to translate business and marketing KPIs to appropriate media KPIs and media strategy into media plans
  • Excellent organizational skills, close attention to detail and ability to quality control work
  • Ability to adhere to deadlines and project manage multiple workstreams
  • Development and maintenance of productive relationships with internal and external partners
  • Proven problem solving and decision-making skills
  • Right to work in the UK for this UK-based role

Benefits

  • competitive medical
  • group retirement plans
  • vision
  • dental insurance
  • significant paid time off
  • preferential partner discounts
  • employee mental health awareness days
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WPP Media

Media is changing. So are we. We are WPP's global media collective, built for the AI era.We bring the best platform, people, and partners together to create innovative solutions that deliver unparalleled growth for brands - in every market, every day.

30K employees (6,827 in marketing)

Traffic Signals

Monthly Visitors
159.3K
Monthly Google Ads Budget
$9.9K
Traffic Source Mix
Search
34.3%
Direct
46.3%
Referral
10.7%
Social
5.7%
Paid
2.7%

Headcount Trend

Current headcount: ~30.1K

Marketing Team

Marketing Team Size
6,288 (21% of company)
Median Career Experience
10 years
Median Tenure
4.2 years
Marketing Roles Posted (Last 30 Days)
21