Assistant Brand Manager

London, UK (Hybrid)

£38K/yr – £44K/yrEntry LevelFull time

Posted 2 weeks ago

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Job Summary

Own activation and brand storytelling with a consumer-first mindset, balancing creative impact with tight budget discipline across major channels.

Own activation projects across routes to market and manage multi-million pound budgets with clear tracking.
Shape ABTL campaigns and brand creative to move consumer perception and drive campaign performance.

Job Description

Responsibilities

Leading development and delivery of exciting activation projects across all routes to market
Supporting the brand team in delivering impactful ABTL campaigns
Creative development – as a brand guardian with the consumer at the heart of what we do, ensuring creative execution is impactful and fit-for-purpose
Multi-million-pound budget management and tracking
Brand performance analysis and tracking
Stakeholder management across the wider department, business, and partner agencies
Ownership of key brand channels like social platforms alongside our internal social and media buying teams

Requirements

A people-person with strong project management skills – the role includes leading multiple projects with varying timelines and a large network of stakeholders
A passion for brands – we are the voice of the brand for our consumers, a drive for what we do to impact how consumers feel about our brands is key
A desire to learn – as an entry level role in Brands Marketing in a truly Global business, opportunities to develop within Heineken are endless
Creative – not afraid to share ideas when planning campaigns
Strong verbal and written communication skills – the role requires management of stakeholders at all levels
Commercial acumen – good analytical skills and comfortable with numbers

Preferred

Marketing experience in FMCG or the alcohol industry
Experience managing agency partners

Benefits

Annual bonus
Double-matched pension (up to 10%)
32 days’ holiday, plus three listed public holidays (Christmas Day, Boxing Day, and New Year's Day – if any of these fall on a weekend, you&aposll get the following weekday off instead)
Life assurance (subject to policy terms)
Critical illness insurance – comprehensive cover for you and your family
Free ciders and beers (including low and zero alcohol options)
Retail discounts
Wellbeing support, including Mental health champions, free Counselling, access to Colleague Networks.
Comprehensive opportunities to develop
Option to join our Colleague Networks to connect, share and build inclusion

The HEINEKEN Company

4.3 Glassdoor

HEINEKEN - the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 500 international, regional, local, and speciality beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management.Through our "Brew a Better World" strategy, sustainability is embedded in the business and delivers value for all stakeholders. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets.We employ over 85,000 employees and operate breweries, malteries, cider plants and other production facilities in more than 70 countries. Stay informed: https://www.theheinekencompany.com/newsroomPlease enjoy our brands responsibly and only share our posts with those who are of legal drinking age.

Founded in 1900

Amsterdam, North Holland, NLD

43K employees (3,519 in marketing)

www.theHEINEKENcompany.com

87% recommend to a friend

89% CEO approval