Assistant Brand Manager at Essity | Manchester, UK

Essity

Assistant Brand Manager

Manchester, UK (Hybrid)

Salary Not AvailableEntry LevelFull time

Posted 7 weeks ago

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Job Summary

Owns cross-functional brand momentum from strategy to social and retailer activation, balancing campaigns, content and product updates with data driven decisions.

Owns plan development and agency coordination across ATL, BTL, and digital channels.
Manages social content for two brands and optimizes retailer assets and DTC touchpoints.
Drives decision making using market, consumer and KPI insights to inform marketing bets.

Job Description

Responsibilities

Support the Senior Brand Manager in delivering ATL and BTL marketing plans in line with global strategy
Build strong relationships with internal teams, global stakeholders, agencies and retail partners
Partner with cross-functional teams to support brand strategy, product launches and media activity
Plan and execute integrated marketing campaigns, with a strong focus on digital and social channels
Manage external agencies (media, PR, digital), including briefing, creative development, performance tracking and reporting
Own and deliver social media content for Plenty and Cushelle, managing content calendars and performance
Ensure brand content and assets are optimised for retailer platforms
Support the management and development of brand websites in collaboration with internal digital teams
Work with internal teams to enhance ratings and reviews and support DTC activity
Support PR campaigns and broader brand initiatives

Requirements

Experience working within a marketing environment - multi discipline a distinct advantage (Digital, TV etc)
FMCG experience is beneficial
Strong organisational skills and attention to detail
The ability to manage multiple priorities in a fast-paced environment
A collaborative mindset, with experience working cross-functionally
Confidence in managing projects and delivering to deadlines
Strong communication and presentation skills
Analytical thinking and the ability to interpret data and draw insights
Confidence using tools such as Excel and PowerPoint
A proactive, positive “can-do” attitude
A degree in business or marketing is helpful, but we value skills, potential and mindset just as much

Benefits

You’ll also be part of a collaborative, ambitious and supportive marketing team that encourages growth, creativity and continuous development.
Our purpose, Breaking Barriers to Well-Being, provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment. At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere. Innovate for Good | Excel Together | Be You with Us

Essity

3.9 Glassdoor

Essity - a globally leading hygiene and health company. Our expertise in hygiene and health began with the acquisition of the Swedish company Mölnlycke in 1975, through which our roots stretch back to 1849. Today, our sustainable innovations from globally trusted brands, designed for everybody and every body, care for the well-being of 1 billion people in 150 countries every day. Working at Essity is not just a career but a chance to make the world healthier, safer, and more hygienic. Our barrier breakers innovate for good and contribute to shaping a sustainable future. At Essity, every career is as unique as the individual. We empower employees to excel together and reach their full potential in a winning culture motivated by a powerful purpose. We provide a sustainable work-life based on flexibility for both employees and employers. At Essity, we are committed to Diversity, Equity, and Inclusion in everything we do. It is the key to our success in creating an inclusive, collaborative, and caring company culture where you can be you with us. Our purpose of Breaking Barriers to Well-being, is to enable customers and consumers to lead fuller lives at all stages of life.Our leading global brands TENA and Tork, and other strong brands such as Actimove, Cutimed, JOBST, Knix, Leukoplast, Libero, Libresse, Lotus, Modibodi, Nosotras, Saba, Tempo, TOM Organic and Zewa. In 2024, Essity had net sales of approximately SEK 146bn (EUR 13bn) and employed 36,000 people. The company’s headquarters is located in Stockholm, Sweden and Essity is listed on Nasdaq Stockholm.If you want to join a company where dedication to people is powered by innovation, welcome to Essity!

Founded in 2017

Stockholm, Skåne County, SWE

20K employees (1,513 in marketing)

www.essity.com/Careers

80% recommend to a friend

88% CEO approval