Responsibilities

• Translate FlightStory's creator media brands into a visual language across every touchpoint, team, and piece of work.
• Lead the visual identity work for all new FlightStory media brands, partnering with the Brand Strategy Director to translate the 'what and who' the brand is, into the 'how' the brand comes to life.
• Build living brand playbooks that every team can actually work from.
• Champion the AI and self-serve infrastructure that removes low-complexity work from the design team's plate; templates, brand-trained models, etc.; fluent in Midjourney and Adobe Firefly.
• Develop and lead Designers (Senior to Midweight) across the new media brands, and partner with the Brand Strategy Director on scaling the Brand World Studio.
• Be genuinely curious about culture and model behaviour, always looking for inspiration outside competitors and brand work.
• Art direct shoots, brief a motion designer, and design labels.
• Use data to push creative limits and embrace experimentation.
• Show up with a perspective before briefs and defend ideas when challenged.

Preferred

• Experience working with creators, talent, high-profile individuals or brands
• Background in brand design at a creative agency or in-house art director who built a creative platform for an artist or creator from scratch
• Curiosity about culture beyond design and ability to translate cultural insights into visual language
• Ability to present a perspective before briefs and defend ideas during critique cycles
• Experience translating brand strategy into actionable visual systems (brand identity, guidelines, playbooks)