Aptitude Software - Content Marketing Lead

London, UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Build a scalable content engine that drives pipeline by owning strategy, production, and distribution while shaping a compelling market narrative across channels.

  • Own end-to-end content system: strategy, production, and multi-channel distribution to generate measurable pipeline.
  • Evolve the CEO voice and the company narrative across LinkedIn, podcasts, events, and other channels to amplify credibility.
  • Turn customer and market insights into differentiated stories and manage end-to-end customer storytelling across formats.

Job Description

Responsibilities - Build an always-on content engine that consistently generates pipeline, with clear ownership of strategy, production, and distribution - Define and evolve the Fynapse narrative, setting the standard for how we position the category and communicate with the market - Produce high-quality, multi-format content across written, video, and audio, with a strong point of view and a clear commercial outcome - Own the voice of our CEO, shaping and scaling an opinionated, credible presence across LinkedIn, podcasts, events, and beyond - Turn customer and market insight into sharp, differentiated stories that cut through - Lead customer storytelling end-to-end, from interview to multi-channel content system - Build and execute modern distribution strategies that go beyond SEO, including communities, partnerships, social, and owned channels - Work directly with sales, partners, and regional teams to ensure content is driving real commercial impact - Set and maintain a high quality bar across all content, whether produced internally or through agencies - Move fast, prioritise effectively, and operate with a strong sense of ownership and accountability Requirements - Experience as a startup or scale-up content operator - ideally having been the sole or lead content owner across multiple workstreams - Strong executive content capability, including ghostwriting, editing, and shaping senior leadership voice - A producer mindset - comfortable running interviews, podcasts, and turning conversations into high-quality multi-format content - Strong editorial judgement - able to be creative and boundary-pushing while maintaining credibility in a finance/regulatory environment - Ability to create structure from ambiguity - building calendars, workflows, and repeatable distribution habits - Think differently - go beyond the tried and tested e-books and whitepapers to help us tell our story. Nice to Have - Experience in regulated industries, enterprise tech, or finance (especially CFO/accounting-focused vendors) - Strong video and social instincts (scriptwriting, short-form content, repurposing), without being purely social-focused - GEO-first distribution experience, including community-led growth, content seeding, backlink strategies, and listicle/mention playbooks - Experience managing PR agencies while retaining strong in-house ownership Benefits - ShareSave scheme - ability to purchase company shares on preferential terms - Private healthcare - Income protection and group life insurance - Pension Scheme - Company Funded Health Cashplan - Employee Assistance Programme - Access to Private Dental Benefits - Flexible / hybrid working options - Enhanced Family Friendly Leave for adoption, maternity and paternity - Bike 2 Work Scheme - Employee Referral Bonus
Aptitude Software logo

Aptitude Software

4.1 Glassdoor

Here at Aptitude, we provide software solutions to enable deliver fully autonomous finance so our customers can drive growth, efficiency and sustainability. Fynapse, our intelligent finance data management and accounting platform, is designed to increase productivity and lower costs for finance teams globally. Fynapse enables many business globally to deliver a single view of finance and business data, unparalleled performance and automation, faster and better insights, user-friendly functionality and market-leading total cost of ownership. See what Fynapse can do for your business https://www.aptitudesoftware.com/product-fynapse/

Founded in 2008
London, England, GBR
287 employees (15 in marketing)
79% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
11.7K
Traffic Source Mix
Search
47.5%
Direct
38.1%
Referral
8%
Social
4.9%
Paid
1.1%

Headcount Trend

Current headcount: ~287

Marketing Team

Marketing Team Size
15 (5% of company)

Recent News