Responsibilities

• Own the strategy and implementation of our triangle of measurement ranging our marketing attribution model, experimentation and Marketing Mix Models.
• Collaborate effectively with marketing channels, data science and data engineering, and other cross-functional teams to identify and prioritise key business needs in our measurement products.
• Manage and develop a team of two analysts in different IC levels, fostering their growth and ensuring high-quality output, and that the project priority definition is outcome oriented.
• Develop and execute a strategic roadmap for the measurement product, identifying new opportunities and alternative solutions to overcome limitations.
• Leverage AI tools to optimise and scale our processes, and provide deep-dives.
• Define processes for marketing channel optimisation based on different measurement solutions available.
• Own the end-to-end technical build of the new features of the attribution model, leveraging tools like dbt, SQL and Python to create a robust and scalable solution.
• Generate insights to provide strategic recommendations on how to optimize marketing channels and spend.
• Act as a subject matter expert on our whole measurement framework.

Requirements

• Bachelor’s degree in Statistics, Economics, or other relevant fields.
• 4+ years of experience in a marketing analytics or data science role.
• Proficiency in SQL, advanced in Python and experience in data visualization tools (example, Lightdash). dbt is advantageous.
• Experience building and deploying data pipelines and models is essential.
• Very strong, hands-on knowledge of marketing attribution models, including their methodologies, use cases, limitations, and best practices for implementation.
• Knowledge of Marketing Mix Models and experimentation.
• Proven ability to think strategically about how to use and improve an analytical product to drive business value.
• Excellent project management and stakeholder management skills, with the ability to communicate complex technical concepts to non-technical audiences.
• Deep understanding of marketing channels, campaign tracking, and the role of MMPs in mobile marketing.

Preferred

• Leadership/management experience is advantageous but not required
• dbt experience advantageous

Benefits

• 💰Base salary of £75,000 - £115,000
• 🚀RSU's in a growing and public company
• 🌎 Work from (almost) anywhere in the world for up to 90 days a year
• 🏠 Flexible working - you’re trusted to do the right thing and be responsible
• 🏥 Private Medical Insurance + Life Insurance
• 🏋️ Discounted gym memberships and cycle to work scheme
• 🏝️ A paid 6-week sabbatical leave after four years
• 👶 26 weeks maternity leave at full pay
• 💪 An annual self-development budget
• 🚀 Annual Mission Days festival
• 🐶 Pet friendly offices
• 🏃‍♀️ Lots of fun group activities like yoga, running and boardgame nights
• Find out more about our benefits in our London office.