Responsibilities

• Serve as the primary analytics and business partner to the CRM function, providing strategic recommendations to drive customer acquisition, engagement and retention.
• Design, implement, and own the global measurement framework for all CRM activities, including performance tracking, outcome forecasting, and incremental impact assessment.
• Collaborate with CRM technology and Product teams to define data requirements and improve data quality, ensuring robust and reliable data for analysis and decision-making.
• Lead performance analysis and insight generation for CRM stakeholders, translating complex findings into clear narratives and present strategic updates to Marketing leadership.
• Contribute to the development and improvement of our segmentation, statistical models and analytical methodologies.
• Support the evaluation of propositions and campaigns using rigorous statistical practices.
• Manage and mentor two CRM analysts, fostering their professional development and building advanced CRM analytics capabilities within the team.

Requirements

• 5+ years of experience in marketing analytics within CRM/lifecycle marketing, including 2+ years in a lead capacity, with a proven ability to structure and solve ambiguous business problems.
• Proven track record of influencing business strategy and driving measurable outcomes through data-driven insights.
• Comprehensive technical skillset spanning insight generation, data modellng (dbt), reporting, and statistical testing methodologies (e.g., A/B testing, incrementality).
• Extensive proficiency in advanced SQL for complex data manipulation in a data warehouse environment (e.g., Snowflake).
• Experience with a programming language such as Python or R for data analysis.
• Strong understanding of personalisation techniques and promotion frameworks.

Preferred

• Professional experience in fintech, e-commerce, or a comparable high-growth technology industry.
• Experience collaborating directly with Data Science teams on personalisation or predictive modeling initiatives.