Own AI content generation workflow and ensure consistency, quality, and on-brand output across formats while coordinating with offshore review and cross-functional partners.

• Direct AI content generation workflows: Build and refine prompting frameworks, reusable templates, and tool-specific playbooks to produce consistent drafts across formats (ads, landing pages, emails, social, one-pagers, explainers).
• Manage remote creative review cycles: Coordinate handoffs to the offshore design/review team, define review criteria, and run feedback loops that accelerate iterations and reduce rework.
• Maintain brand voice and quality standards: Enforce tone, messaging hierarchy, visual consistency, and factual accuracy; create QA checklists and acceptance criteria for "ready-to-publish" assets.
• Operationalize experimentation and learning: Track performance signals (engagement, conversion, sales feedback) and translate insights into improved prompts, briefs, and creative guidelines.
• Partner cross-functionally: Collaborate with Product Marketing, Demand Gen, Sales, and Product teams to align content outputs to business goals and customer needs.