Responsibilities

• Direct AI content generation workflows: Build and refine prompting frameworks, reusable templates, and tool-specific playbooks to produce consistent drafts across formats (ads, landing pages, emails, social, one-pagers, explainers).
• Manage remote creative review cycles: Coordinate handoffs to the offshore design/review team, define review criteria, and run feedback loops that accelerate iterations and reduce rework.
• Maintain brand voice and quality standards: Enforce tone, messaging hierarchy, visual consistency, and factual accuracy; create QA checklists and acceptance criteria for "ready-to-publish" assets.
• Operationalize experimentation and learning: Track performance signals (engagement, conversion, sales feedback) and translate insights into improved prompts, briefs, and creative guidelines.
• Partner cross-functionally: Collaborate with Product Marketing, Demand Gen, Sales, and Product teams to align content outputs to business goals and customer needs.

Requirements

• Hands-on experience using generative AI tools (LLMs and image/video assistants) for production workflows, including prompt iteration and evaluation.
• Strong creative direction and editorial judgment—able to elevate rough outputs into compelling B2B narratives.
• Proven project management skills (prioritization, scoping, timelines, stakeholder alignment) in a high-velocity environment.
• Experience collaborating with remote/offshore teams, with clear communication habits and comfort working across time zones.
• Ability to travel up to 5%.

Preferred

• B2B SaaS/domain fluency: Experience writing or directing content for technical buyers (IT, security, data, ops) and translating product capabilities into clear value narratives.
• Content performance & experimentation: Comfort with A/B testing, conversion-rate basics, SEO fundamentals, and using analytics to improve briefs, prompts, and creative iterations.
• AI governance & responsible use: Familiarity with ethical AI practices (copyright/IP awareness, disclosure norms, bias checks, source validation) and building lightweight guardrails for teams.
• Workflow automation mindset: Experience integrating tools (e.g., CMS, DAM, project trackers) and using automation/no-code to streamline briefing, versioning, approvals, and asset distribution.
• Design/content systems experience: Exposure to brand systems, component-based design, or template libraries that improve consistency across teams and channels.
• Editorial leadership: Experience developing style guides, voice/tone frameworks, and reviewer calibration to keep quality consistent across multiple contributors.
• Global collaboration strengths: Prior work across time zones; bonus for multilingual capability or experience adapting content for regional markets.
• Prefer college degree, AI certifications or related work experience.